Featured

• Top 5 Branded Videos of the Week: MrBeast leads us out of the YouTube wilderness
• Ludwig’s Offbrand adds game publishing unit led by Pirate Software streamer

  Ludwig's Offbrand is expanding into game publishing with the hire of streamer Jason "Thor" Hall of Pirate Software.

  
• Twitch’s DJ Program brings tracks from top labels to a musical category

  Twitch's new DJ Program allows streamers in the disc jockey category to stream popular music from major labels.

  
• Whalar partnership brings creator vertical to this year’s Tribeca Festival

  Influencer marketing company Whalar Group is bringing a creator vertical to the Tribeca Festival in New York City.

  
• Sidemen rake in more than 20 million views with influencer reality show ‘Inside’
• MrBeast hires VC vet to lead the company now known as Beast Industries
• 700,000 live viewers tune in as YouTube groups AMP, Beta Squad hold charity soccer match
• Creators on the Rise: Being “chronically online” helped Retro Avocado pivot when COVID crashed her industry
• Top 5 Branded Videos of the Week: LazarBeam goes smurfing for his sponsors
• PewDiePie avenged: MrBeast passes T-Series to become YouTube’s most-subscribed channel
• Millionaires: Jasmin Acosta’s content is “just the steps of my life”
• Showrunner is a new streaming platform filled with AI-generated content