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• With its 11-week ‘Eras Tour’ scavenger hunt, TikTok wants to be the go-to platform for Swifties
• The first two “Netflix House” locations will open their doors in Dallas and Pennsylvania in 2025

  Netflix is bringing its shows and movies into the real world with the first two Netflix Houses, which will both open in 2025.

  
• Justin Flom’s dress trick gets 1.5 billion views to become most-watched YouTube Shorts video

  Justin Flom now has the most-watched video in YouTube Shorts history. A clip featuring a Cinderella transformation has 1.5 billion views.

  
• CAA signs Lilypichu (Exclusive)

  Lily Ki, the YouTube streamer known as Lilypichu, has signed a representation deal with Beverly Hills-based talent agency CAA.

  
• According to court filings, MrBeast is planning to launch a beverage brand and mobile game in 2025
• TikTok’s new app looks like an Instagram competitor, but it’s not available in the U.S. just yet
• Top 5 Branded Videos of the Week: Airrack gets ripped to support prudent financial habits
• TikTok taps creators, brand reps for an AI advisory board called Symphony Collective
• The U.S. Surgeon General wants to put an official warning on social media apps
• Twitch CEO: Kick made a “complete mistake” by poaching top streamers
• Social shopping firm Orca adds Patreon, Fullscreen vets to executive team
• Jake Paul’s latest creator product is a skincare brand called W