Featured

• The shutdown of a Russia-backed media company raises new questions about political influencers
• International creators are crushing it on YouTube. Now they can use non-English handles.

  YouTube has expanded its handles to allow users to use 74 different languages when writing out their screen names.

  
• Want to comment on a trending YouTube Shorts clip? Now you can ‘Add Yours’ in response.

  The "Add Yours" sticker on YouTube Shorts, which lets users reply to trending videos, is now available across the platform.

  
• Influencer marketing firms unite as gen.video acquires Bounty

  The influencer marketing firm gen.video announced the Bounty acquisition alongside the launch of a new platform called partnrUP.

  
• Marques Brownlee wins frisbee world title, returns to YouTube in time to cover the new iPhone
• MTV’s VMAs look to next generation with WhatsApp voting, TikToker cameos
• FX’s new ‘English Teacher’ got his start on YouTube
• TikTok is going back to Washington (on a hockey jersey)
• Top 5 Branded Videos of the Week: Trampolines, time travel, tater tots
• One view, two views, Dr. Seuss is on YouTube
• The U.S. TikTok ban has lost one-third of its public support since March 2023
• YouTube gears up for election season by enlisting creators to combat deepfakes