Featured

• NIL hype helps ‘EA College Football’ score 6.5 million players in 2024
• YouTube wants creators to share the Hype

  New features announced at the latest Made On YouTube event include community features like Hype and improvements to AI.

  
• YouTube CEO says “product innovation” — not an ad monopoly — is the key to Google’s business

  Does Google have a monopoly within the digital ads business? YouTube CEO Neal Mohan said no and explained why as part of an ongoing trial.

  
• Creators, tech firms, and Barack Obama are out in full force on National Voter Registration Day

  Link-in-bio company Linktree, President Barack Obama, and creators like Hank Green are all encouraging Americans to register to vote.

  
• MrBeast’s leaked production guide is a reminder that YouTube’s top creator does things his own way
• MrBeast, Logan Paul, and KSI want Lunchly to be the hottest new thing in the school cafeteria
• Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals
• Financial creators are the new money managers, and Yahoo! is buying in
• TikTok, Meta, Snap team up to protect teens (and themselves)
• Have you heard? MrBeast’s critic walks it back, creators go south, and ‘Hawk Tuah’ gets a podcast
• Elon Musk wants X’s gaming program to be the new Kick
• Taylor Swift’s Kamala Harris endorsement drove 400,000 people to vote.gov in 24 hours