Featured

• Top 5 Branded Videos of the Week: Best buyin’
• YouTube hopes stricter ad eligibility requirements will make Shorts revenue “meaningful” for creators

  YouTube is updating requirements for Shorts ads and the YouTube Partner Program. Current partners will remain in the program.

  
• Have you heard? Addison Rae has a Fortnite skin and Erling Haaland has a secret weapon.

  Addison Rae dropped into Fortnite with a collectible skin while Erling Haaland used DittoDub to grow his YouTube channel.

  
• With “the largest raise in live shopping,” Whatnot achieves $20 billion valuation

  Whatnot has raised what it calls "the largest raise in live shopping": A $545 million Series G funding round.

  
• Netflix knows how big trailers can be, so it got an exclusive window for a ‘Grand Theft Auto VI’ preview
• For vertical live streamers, YouTube is stressing that practice makes perfect
• Is there a right way to moderate children’s screen time? One approach may rise above the rest.
• Led by U.S. sales, TikTok Shop is on track to hit $100 billion of gross merchandise value in 2026
• While much of YouTube keeps it short, sports creators are going long
• Reddit posts go viral on other platforms. Can that traffic be brought in-house?
• The force is with TikTokers as they get the usage rights to Disney characters
• Speed zooms into Zumiez with some Killer Merch