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• Twitch partners with Soundcloud to put a new spin on DJ sets
• YouTube creator content now appears in 25% of AI chatbot responses

  Research from marketing firm Jellyfish shows that YouTube creator content now shows up in a quarter of AI chatbot responses.

  
• The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.

  The New York Knicks captivated the NBA world by winning their first title in 53 years. Then the celebratory videos arrived.

  
• On your marks: TikTok, Strava establish six-digit fund for running creators

  TikTok and Strava have established a €100,000 fund that will support local run clubs across Europe while empowering running creators.

  
• Facebook has a new Creator Studio (with AI included, of course)
• MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub
• Lowe’s wants creators to put their next products on its shelves
• On “Joyride Day,” Ryan Trahan unlocked a powerful new form of creator product marketing
• Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”
• Tinder and TikTok are going on a double date to give us more ‘Love Island’-inspired reality content
• To engage with collectors who are big spenders, Fanatics launched a slate of originals
• Top 5 Branded Videos of the Week: Yeah, it’s all AI