Featured

• Is TikTok trying to leverage #FinTok success to become an accredited lender?
• YouTube and TikTok draw music lovers, but Meta says that Instagram is the home of superfans

  A study from Meta and Luminate shows that music "superfans" are disproportionately represented on Instagram.

  
• On May 13, YouTube will use its Brandcast presentation to explain why it’s “the future of media”

  Trevor Noah will host YouTube's Brandcast presentation during upfronts season. Top creators will appear to discuss their work on the platform.

  
• Many leaders have banned TikTok on government devices. Zohran Mamdani is moving NYC in the other direction.

  New York City Mayor Zohran Mamdani has reversed an order that banned the use of TikTok on government devices.

  
• Bent Pixels’ $23 million acquisition of Sunny State Agency begets multiformat creator powerhouse
• Alex Cooper’s reality competition series is ‘The Traitors’ for YouTube
• Top 5 Branded Videos of the Week: We truly have it all
• With star-studded show ‘The Marketers’, Adobe buys into the branded web series renaissance
• Netflix’s “Opening Night” MLB coverage was a swing and a miss
• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention
• Top 5 Branded Videos of the Week: Love and hate
• Creators are getting their own version of the Clio Awards because they represent the “future of storytelling”