CEA and NATPE have released the second part of their study which found 40% of consumers turn to Netflix for streaming TV shows before any other provider.
NATPE
- Join Digital Creators At Our VIP Bar And Live Studio At NATPE Miami 2016
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Study: 40% Of Consumers Turn to Netflix For TV Shows
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Study: 51% Of Millennials Prefer Netflix Over Broadcast Channels, Cable
The CEA and NATPE announced on January 8, 2015, that 51% of millennials believe Netflix subscriptions are integral to their entertainment viewing habits.
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The 4 Lessons I Learned From Digital Discussions At NATPE
NATPE has long been a go-to destination for television programming executives, but it's status as a must-attend digital event is growing.
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