Machinima has announced that Red Bull's Kevin Doohan will be their new Director of Marketing, a move aimed at the coveted 18-34 demographic.
Red Bull
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Red Bull Stratos Event Shatters Record For Live Stream Traffic
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Machinima Taps Ex-Red Bull Exec to Bring In More Male Viewers
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YouTube Launches More Original Sports Channels
Bleacher Report, TheNOC, KickTV join Tony Hawk, Red Bull and more extreme sports networks as part of YouTube's new original sports channels.
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