Red Bull

• Red Bull Stratos Event Shatters Record For Live Stream Traffic
• Machinima Taps Ex-Red Bull Exec to Bring In More Male Viewers

  Machinima has announced that Red Bull's Kevin Doohan will be their new Director of Marketing, a move aimed at the coveted 18-34 demographic.

  
• YouTube Launches More Original Sports Channels

  Bleacher Report, TheNOC, KickTV join Tony Hawk, Red Bull and more extreme sports networks as part of YouTube's new original sports channels.