Channels

• MrBeast says his strongest short-form monetization comes on Facebook. Will “O.G.” features add to that?
• YouTube is making its notifications work better for creators

  YouTube is testing an update that would limit the number of notifications that are pushed to subscribers who haven't engaged in a while.

  
• MrBeast, Lady Gaga, and Brittany Broski to headline YouTube’s fandom-forward Brandcast

  "Brandcast will showcase how YouTube has redefined entertainment by giving the reins over to a new class of performers and studios that are commanding every way viewers watch, fandoms and the entertainment industry, at large," YouTube said in a company blog post.

  
• Seniors are watching twice as much YouTube on TVs as they were a year ago

  Thanks to viewership from seniors that has doubled year-over-year, YouTube is the leading distributor on TVs, according to Nielsen.

  
• YouTube’s first podcast head is out, but updated audio ads are in
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.
• YouTube thinks a more human touch will cut down on demonetization mistakes
• YouTube’s Premium Lite tier arrives, providing cheaper access to ad-free viewing