Channels

• YouTube’s first podcast head is out, but updated audio ads are in
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect

  YouTube is adding new tools to its BrandConnect platform as it invests more resources into influencer marketing.

  
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.

  YouTube's End Screens are bothersome for some viewers, and the platform is testing the ability to hide those pop-ups.

  
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.

  With YouTube as the single largest content destination for kids, it's making moves that could set a standard…if it can make good on the initiative's intentions.

  
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.
• YouTube thinks a more human touch will cut down on demonetization mistakes
• YouTube’s Premium Lite tier arrives, providing cheaper access to ad-free viewing
• It’s YouTube’s turn to crack down on the gamba meta
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 03/02/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/02/2025
• Jake Paul vs. Mike Tyson got 49 million Netflix views in 2024, but it was no CoComelon