Instagram

• Instagram wants to host the next Group Chat, so it’s letting you link your Reels
• Will Instagram’s indexing update shift the balance of power in the world of search?

  Instagram is shaking up the search world with an update regarding the indexing process for posts in Google Search.

  
• Instagram turns 15 years old with a message for shy creators: If you’re unsure, post it “anyway”

  Tyler, the Creator is one of the stars for Instagram's "Anyway" campaign, a creator-first ad series that celebrates the app's 15th birthday.

  
• Instagram wants to instill a sense of community with collaborative “storylines”

  Instagram is looking to connect Stories posts with a "storylines" feature that was spotted by tech leaker Alessandro Paluzzi.

  
• Are we getting a standalone version of Instagram Reels?
• While everyone else goes after TikTok’s users, Instagram is wooing its creator population with a CapCut competitor
• 80% of sponsored posts on Instagram last month weren’t disclosed as ads
• Instagram downgrades creators’ video quality if it thinks they’re not driving enough views
• Adam Mosseri says Instagram’s creator payouts are “burning money” and resulting in lower-quality content
• Instagram made $32.4 billion in ad revenue in 2021. That’s more than YouTube.
• Instagram’s Reels Play bonuses are long gone. Here’s how it’s handling creator monetization now.
• Meta is doing away with monthly Reels Play payouts