Instagram

• Instagram turns 15 years old with a message for shy creators: If you’re unsure, post it “anyway”
• Instagram wants to instill a sense of community with collaborative “storylines”

  Instagram is looking to connect Stories posts with a "storylines" feature that was spotted by tech leaker Alessandro Paluzzi.

  
• Are we getting a standalone version of Instagram Reels?

  Instagram's standalone version of Reels separate from Instagram and Facebook would allow it to more easily challenge TikTok

  
• While everyone else goes after TikTok’s users, Instagram is wooing its creator population with a CapCut competitor

  While platforms like Snapchat and Triller entreated TikTok's (temporary) refugee user base by promising them a similar scrolling experience full of videos they would like, Instagram's approach was--and continues to be--different.

  
• 80% of sponsored posts on Instagram last month weren’t disclosed as ads
• Instagram downgrades creators’ video quality if it thinks they’re not driving enough views
• Adam Mosseri says Instagram’s creator payouts are “burning money” and resulting in lower-quality content
• Instagram made $32.4 billion in ad revenue in 2021. That’s more than YouTube.
• Instagram’s Reels Play bonuses are long gone. Here’s how it’s handling creator monetization now.
• Meta is doing away with monthly Reels Play payouts
• Adam Mosseri reveals “a new Instagram.com” to serve desktop users
• Meta’s Creator Week is back—and promises 7 days of “Reels-spiring” events (Exclusive)