TikTok

• TikTok narrows the measurement gap with DoubleVerify partnership
• All TikTok wants for Christmas is a Mariah Carey concert

  TikTok is continuing to sponsor live music (with Mariah Carey) while applying its "In The Mix" title to a new podcast.

  
• TikTok may be big in Asia, but its U.S. user base is a goldmine

  TikTok's U.S. customers are far more valuable for the company's bottom line than consumers from other regions, per eMarketer.

  
• On TikTok Live, viewers are buying enough virtual gifts to pay 60,000 creators a part-time salary (Exclusive)

  It happened during COVID: We all, for a long period of time, became more online. Digital content had already been growing, and plenty of people were familiar with the vast trove of videos on established platforms like YouTube and Twitch, as well as (at the time) nascent platforms like TikTok. But in a time where most folks were locked inside, a perfect fusion happened: More people than ever found themselves with the time to watch content--and make it.

  
• Attention, please: TikTok launches “bulletin board” feature
• TikTok is doing its own awards show
• On TikTok, some creators will be able to keep “up to 90%” of their Subscription earnings
• Will a $14 billion TikTok sale affect how 20% of Americans get their news?
• If the U.S. is getting a new TikTok app, which version will the world use?
• The TikTok ban got delayed again, but Trump says the deal to create new, U.S.-owned app is done
• TikTok says its search engine usage rivals Google among Gen Z
• The White House is bringing MAGA memes to TikTok