TikTok

• TikTok wants more creators to take a chance on brand campaigns. So it’s offering $10,000.
• TikTok Shop tempts buyers and sellers alike with new gift cards and cash back

  The cards appear to specifically be for TikTok Shop, not a specific brand or the user's overall account balance, where they could spend it on things like livestream gifts. That puts them in the realm of cards to other ecommerce platforms like Amazon or eBay, and makes them an admittedly appealing gift for hard-to-please recipients, and a catch-all for digital-savvy kids who usually get Robux cards in their stockings.

  
• The U.S. TikTok deal is official. Here’s what we know.

  An internal memo sent by CEO Shou Zi Chew to TikTok employees confirmed that ByteDance will accept the U.S. acquisition deal.

  
• TikTok narrows the measurement gap with DoubleVerify partnership

  TikTok is making its ads easier to measure by integrating DoubleVerify's Authentic Attention product into its spots.

  
• All TikTok wants for Christmas is a Mariah Carey concert
• TikTok may be big in Asia, but its U.S. user base is a goldmine
• On TikTok Live, viewers are buying enough virtual gifts to pay 60,000 creators a part-time salary (Exclusive)
• Attention, please: TikTok launches “bulletin board” feature
• TikTok is doing its own awards show
• On TikTok, some creators will be able to keep “up to 90%” of their Subscription earnings
• Will a $14 billion TikTok sale affect how 20% of Americans get their news?
• If the U.S. is getting a new TikTok app, which version will the world use?