James Hale

• Valkyrae becomes a CEO with the launch of Hihi Studios
• LOST iN is signing creators to be the face of its brand. Here’s how it’s avoiding the BuzzFeed pitfall.

  YouTubers the Vagabrothers (1.1 million subscribers) and Instagrammers Pretty Little London (1.4 million), Jeremy Jacobwitz (519K), Giselle Chusan (200K), and Cedric Wood (85K) have signed agreements that will have them developing original content and branded content, licensing back catalog from their channels, and collaborating with one another both on their own channels and on LOST iN's accounts.

  
• Kick courted edgy creators. Now it has to deal with them.

  20-year-old Doherty has been in trouble before, but this stunt apparently was too much for the Kick team. On Oct. 5, he was driving his new $200,000 McLaren while livestreaming, and was looking down at his phone, reading messages from his community, when he lost control of the sports car and slammed into a guardrail.

  
• Top 5 Branded Videos of the Week: Twins, tigers, and total nightmares

  Welcome to our latest Gospel Stats Weekly Brand Report, where veterans MrBeast and Kurzgesagt once again dominate--but we have some newcomers bringing a grab-bag mix: there's kids' content, hard-hitting journalism on the effects of Hurricane Helene, and a skyscraping factory built in a supremely satisfying video game. Plus we see a surge of sponsorships from Aura, an identity-protection service that sponsored our bonus video last week, and this week paid for the upload in slot #4.

  
• Cinemark expands Sam and Colby’s spooky ‘Legends of the Paranormal’ docu from 260 screens to 350 thanks to fan demand
• Twitch just added another path to become Partner. Will it let established streamers help up-and-comers?
• How is Nintendo so bad at letting creators share its games?
• Ironmouse sets new Twitch sub record at 321,000
• Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets
• Top 5 Branded Videos of the Week: Lunchly, luxury cars, and a long look at online scammers
• A quarter of indie artists now put their music straight on TikTok–no label required
• More credibility for creators: Google search now recognizes them as experts