James Hale

• Jake Paul is opening 25 sports bars
• Fundmates adds $30 million to the creator economy’s financial services empire

  Fundmates says it's different from a lot of other entrants in the creator financial services space because it doesn't license creators' back catalogs (which is a popular form of collateral for creators getting lump-sum capital) or take any control or ownership of their channel (MCN-style). It also says it works with creators who receive funds to mentor them and help them grow their channels while they're paying back their loans.

  
• What happens when brands adopt creators’ winning content strategies?

  Reaching ad-averse consumers is harder than ever, and some savvy brands have realized that working directly with creators is a solid "in" with their younger and often marketing-fatigued audiences. But brands can also go a different direction: some are looking to craft successful campaigns not just by working directly with creators, but by studying their content strategies and paying attention to what kinds of videos have staying power on platforms like YouTube and TikTok.

  
• Twitch wants to be a “house of brands” that packages streamers (and their communities) for ad sales

  Twitch wants to be "kind of like a streaming service that promotes content instead of the brand," Delphin added. "[W]e’re a bit like a house of brands in that way, so a lot of our focus is on enabling, empowering and informing streamers."

  
• Roblox establishes council to help teens protect their own
• YouTube wants to give you badges to reward you for doing stuff on YouTube
• Top 5 Branded Videos of the Week: Codes, celebrity tech, really cool eels
• The country of Switzerland hosted Creator Camp to inspire a bunch of bangin’ tourism films
• Netflix wants to make live TV work. So it’s getting John Mulaney to host its next show.
• Advertisers don’t want to give X money, so it’s finding another way to pay creators
• Enter the “Nutterverse,” Nutter Butter’s trippy TikTok rebrand
• Hey fellow teens, Zuck wants to stream video games, too