James Hale

• Top 5 Branded Videos of the Week: Ray-Ban hot pot
• Inside Dhar Mann’s Old Navy deal

  Dhar Mann is busier than ever. The "moral philosopher of YouTube," whose channel brings ~200 million views a month with didactic, dramatic stories about doing the right thing, just signed a 40-microdrama deal with Fox and Holywater and was named the NFL's "Chief Kindness Officer" ahead of Super Bowl LX.

  
• Markiplier on breathing life into ‘Iron Lung’

  Fischbach, who is terrified of the ocean, first played Iron Lung, an indie game about a convict welded into a submarine and forced to explore an ocean of blood, on his YouTube channel in 2022, shortly after its debut. Developed by David Szymanski, Iron Lung in its original form was lean and mean, clocking in at around 50 minutes of gameplay.

  
• Paramount+, Netflix, and Disney+ all want to make short-form happen. Can they?

  
• Dhar Mann is doing 40 microdramas with Fox and Holywater
• Woman who went viral for texting and driving is suing YouTube and Meta
• Top 5 Branded Videos of the Week: 30 celebrities wrestling with the anime angel
• OpenAI’s CEO said ads were a “last resort” business model. Now ChatGPT is getting ads–and asking brands to pay a lot for them.
• Fixated is using a $50 million investment to build a creator development ecosystem. What sets its model apart?
• Hello Kitty is coming to CoComelon
• Kickstarter itself backs Creator Camp for a wide theatrical release of ‘Two Sleepy People’
• Top 5 Branded Videos of the Week: A full week of Shorts (plus Veritasium)