James Hale

• Roblox’s new Plus program will pay creators for signups–and eat the cost of item discounts so their earnings don’t go down
• Top 5 Branded Videos of the Week: “Can you hear me now?”

  This week MrBeast and Tucker Carlson split the stage, plus Ryan Trahan gets sweet and a yacht company is hoping to find its ultra-luxe audience on YouTube.

  
• YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

  Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing in your own videos? Well, good news: YouTube's latest AI feature is just for you!

  
• NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

  
• Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report
• ChatGPT can now tell you what to watch on Tubi
• Copyright lawsuits against AI companies are starting to pay off. Three YouTubers are filing class actions to make sure creators get their cut.
• For the first time, Twitch opens sponsored campaigns (and their revenue) to Affiliates
• NASA is broadcasting history live on YouTube
• Top 5 Branded Videos of the Week: Just get a yacht, ez gg
• When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.
• YouTube’s new TV features are the antithesis of Netflix’s second screen problem