Top 5 Branded Videos of the Week: MrBeast, Druski, Daddy

10 months ago

This week's Gospel Stats Weekly Brand Report includes a lot of dark and mysterious videos. Creepy, lowlit videos typically thrive in…

MrBeast’s plan to sell more toys? Turn them into an animated series

10 months ago

Let us journey back to the 1980s. Kids came home from school, slapped on the wood-paneled TV, and were greeted…

Ibai KOs his own Twitch record with nearly 10 million concurrent viewers

10 months ago

Ibai Llanos is taking the Twitch record books into uncharted territory. On July 26, the Spanish streamer hosted La Velada del Año 5, the fifth…

Some social media trends have real consequences. This one cost New York City $17 million.

10 months ago

It seems like every week, general-interest news outlets that aren't very familiar with our industry pick up sensationalist stories about…

Have you heard? RIP Papa Jake, ‘New Yorker’ cartoons become sponcon, and VivziePop goes vinyl

10 months ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

CBS said ‘The Late Show’ had declined. YouTube viewership paints a different picture.

10 months ago

CBS' shocking cancellation of The Late Show with Stephen Colbert has come under intense scrutiny since the decision was announced on…

Substack survey shows deep creator divides on the subject of generative AI

10 months ago

News flash: Generative AI is a polarizing topic among creators. That may seem like an obvious point to anyone who keeps tabs…

Open Sauce is the science fair of the future

10 months ago

In a main hall whose ceiling is wreathed with glowing planets, creators like Hank Green and digital media veterans like…

Most creator-made ads don’t follow “best practices.” Is that a bad thing?

10 months ago

Creators are commanding more of brands' dollars than ever. Companies are expected to spend $10.5 billion this year on influencer…

Trump rep says the current TikTok ban reprieve will be the last, no takesies backsies

10 months ago

Stop me if you've heard this one before: There's been another twist in the tale of the U.S. TikTok ban. Two weeks…