Behind the scenes of MrBeast and Kai Cenat’s explosive Twitch collab

2 years ago

Two of the biggest creators in the world got together and blew up house. OK, not really. But MrBeast and…

Night parts ways with Night Studios leadership team, will pivot with Reed Duchscher at the helm

2 years ago

Night has parted ways with Night Studios head Alex Piper and its VP of Development, Jared Jacobs. The Dallas-based management…

The Sidemen tap ‘Madden’ streamer Sketch to star in ritzy ad for Best Cereal

2 years ago

U.K.-based creator supergroup the Sidemen are marketing their breakfast brand by partnering with fellow creators. They've tagged YouTuber and Twitch…

YouTube will remove videos that include “realistic” genAI recreations of people’s faces or voices–if they ask it to

2 years ago

Scarlett Johansson might be glad to hear this one: YouTube now allows people to request that AI-generated content be removed…

xQc says he makes $6,000 a day from Twitch ads

2 years ago

xQc says that every day he goes live on Twitch, he makes $6,000 from ads alone. During a recent broadcast,…

Top 5 Branded Videos of the Week: Shorts stack up

2 years ago

After taking a week off from the #1 spot in our Weekly Brand Report, MrBeast has returned to familiar territory. Meanwhile, a…

Twitch is now rewarding streamers with its own version of YouTube’s Play Button

2 years ago

Twitch's latest move to keep its creators happy takes a page out of YouTube's book. At TwitchCon Rotterdam, the platform…

Millionaires: This four-stack Full Squad is getting the W on YouTube

2 years ago

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower mark on platforms like YouTube,…

For the first time, more than half of Gen Z self-identifies as content creators

2 years ago

YouTube's latest Culture and Trends Report includes some data-driven analysis about fandoms and the fans that drive them. One of the most…

YouTube has improved its misinformation policies, but fact-checkers say it’s not enough

2 years ago

Fact-checkers are raising concerns about YouTube's policies on misinformation. At the GlobalFact conference in Sarajevo, members of Poynter's International Fact-Checking Network (IFCN) criticized YouTube for…