Twitch is now rewarding streamers with its own version of YouTube’s Play Button

Twitch‘s latest move to keep its creators happy takes a page out of YouTube‘s book. At TwitchCon Rotterdam, the platform introduced its new Streamer Achievement Awards program, where it’ll award statues to Partner streamers when they hit 5 million, 50 million, and 250 million hours watched.

“This program recognizes streamers who have dedicated their careers to building a community on Twitch, and in doing so, have hit viewership milestones most can only dream of,” Twitch CEO Dan Clancy said in a company blog post.

The awards, called Bleed Purple Statues, are shaped like dripping hearts. They come in purple (for 5 million hours), black-and-white marble (50 million), and shiny chrome (250 million).

LittleBigWhale, a French streamer with 600,000 followers who’s known for playing games like Apex Legends, PUBG, Dead by Daylight, and Valorant, went onstage at Rotterdam to become the first creator to receive a Streamer Achievement Award.

Clancy says other “eligible creators will receive an invitation to redeem their statue later this summer,” which appears to indicate that at least some streamers who passed the 5, 50, and 250 million-hour marks in the past will receive statues now. (We’ve asked Twitch for clarification on that bit and will update this story with any new info.)

TwitchCon Rotterdam’s announcements didn’t end there. Twitch also introduced Creator Clubs, which are meant to give streamers a place to congregate about shared interests.

Clubs are open to both Affiliate and Partner streamers, and include access to a dedicated Discord server with things like “resources, channels to solicit support from Club members and Twitch Staff, and a library of toolboxes on monetization, engagement, and content development strategies,” Clancy said..

The first two clubs are DJs and IRL; membership applications for those open at the end of July, and Twitch intends to add more clubs by the end of the year.

Those are the big updates, but TwitchCon Rotterdam also offered peeks at what’s going on with things like the mobile app redesign, the recent change that lets Stories be up to 60 seconds long, some quality-of-life improvements for creating Clips, and more. You can check all that out on Clancy’s blog post here.