MrBeast, Logan Paul, and KSI want Lunchly to be the hottest new thing in the school cafeteria

2 years ago

The forces behind two major consumables brands are going into business together. MrBeast's Feastables is teaming up with Logan Paul and KSI's Prime Hydration to establish Lunchly, a…

Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals

2 years ago

Since we started tabulating our Gospel Stats Weekly Brand Report, MrBeast has occupied the #1 position more often than any other…

Location-obsessed creators put GeoGuessr on the map

2 years ago

The GeoGuessr community is becoming seriously competitive, and drawing serious viewership. The "where in the world are you?" video game…

Financial creators are the new money managers, and Yahoo! is buying in

2 years ago

Yahoo! Finance is opening its doors to the financial creators who reach millions of young consumers on platforms like Instagram, TikTok,…

Spotify wants to pay YouTubers millions for their videos

2 years ago

Back when Spotify first began testing video podcasts in 2020, YouTube creators and their content were at the forefront of…

TikTok, Meta, Snap team up to protect teens (and themselves)

2 years ago

Top social media companies are working together to limit the spread of suicide and self-harm content. Meta, TikTok, and Snap are founding members…

Have you heard? MrBeast’s critic walks it back, creators go south, and ‘Hawk Tuah’ gets a podcast

2 years ago

Here at Tubefilter, we're piloting a regular rundown of assorted creator economy headlines. Every week, we take in more news…

Elon Musk wants X’s gaming program to be the new Kick

2 years ago

The streaming community is a powerful force on the internet, and X is ready to get in the game. The platform formerly…

Taylor Swift’s Kamala Harris endorsement drove 400,000 people to vote.gov in 24 hours

2 years ago

A "childless cat lady" has demonstrated the power that pop culture figures possess during the 2024 election cycle. I'm talking…

YouTube’s pause-vertising is here

2 years ago

Next time you pause a YouTube video you're watching on a TV screen, you might see something new pop up:…