Keith Lee just made his first restaurant investment

1 month ago

After years of reviewing food on TikTok, Keith Lee has made his first investment in a culinary brand. He's now…

Creators have become indispensable political pundits. For NBC, that means more “Kornacki Cam.”

1 month ago

The most recent U.S. presidential race made one thing abundantly clear: A growing number of consumers are turning to creators…

Red Bull offered to pay for ImperialHal and iiTzTimmy’s dream Apex Legends event. That same creator-forward strategy is getting it a billion views a month on YouTube.

1 month ago

A pilot landing his two-seater on a moving train. A cyclist precisely timing a hair-raising jump through two passing semi…

YouTube’s soccer community is more than fan culture. It’s a “football revolution.”

1 month ago

Earlier this year, YouTube made a lot of noise about its growing influence in the world of American football. Now that the…

A former MrBeast employee is closing the creator economy gender gap with a service for female editors

1 month ago

There's a lot of work out there for trained YouTube video editors, but in most cases, those positions go to…

Fixated says it’s focusing on creator subscriptions with acquisition of Elevate

1 month ago

Fixated has announced another acquisition as part of its $50 million plan to put together "the Avengers" of the digital…

The creator economy is all grown up, but the fight for attention is fiercer than ever

1 month ago

2026 is an interesting time for the creator economy. In one sense, the value of creator-led content continues to increase. At…

Top 5 Branded Videos of the Week: What is art?

1 month ago

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with…

Can AI models be as entertaining as humans? These creators are playing Turing Games to find out.

1 month ago

For major tech corporations, the realm of generative AI has become a congested battleground. Companies like YouTube, X, Meta, OpenAI,…

Have you heard? D’Amelio drama, a ‘Backrooms’ movie trailer, and the 2026 NewFronts slate.

2 months ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…