Though Netflix is by far the most popular over-the-top (OTT) streaming service in U.S. households, according to a new study conducted by comScore, YouTube is gaining ground. Netflix, for instance, reaches 75% of the 49 million American homes that have at least one OTT service, while YouTube is used in 53% of those homes.
After Netflix and YouTube, Amazon Video was said to reach 33% of all American homes with OTT services, according to the study, followed by Hulu, with 17%. And beyond these category leaders, there are now 11 OTT services that reach at least 1 million homes per month, including Twitch and HBO Go.
ComScore based its study on data conducted last December, which found that 53% of all Wi-Fi connected homes in the country have at least one OTT service, with usage taking place on average 19 days per month and 2.2 hours per day. Despite this growing penetration, there is still enormous opportunity within the OTT space, according to the study, given that 50% of U.S. households have still yet to purchase an OTT service.
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While Netflix is the most popular streaming service by a longshot, comScore reports, it’s not necessarily the most engaging. That honor goes to skinny bundle provider Sling TV, whose service generates 47 viewing hours per month (as opposed to Netflix’s 28 hours of average monthly viewing per household).
Check out comScore’s chart illustrating the reach and engagement of the top OTT providers below:
