On YouTube, the three-year-old firm Agentio is a leader in the realm of AI-powered creator advertising. Now, those capabilities are coming to Facebook and Instagram.
Agentio has announced a deal with Meta that will allow it to expand its proprietary platform. Brands that are active on Facebook and Instagram can apply Agentio’s AI insights to generate insights, creator matches, and live partnership ads. As explained on Agentio’s landing page for Meta campaigns, the company’s tech can turn “insight on Monday” into “creator ads by Friday.”
Users can also merge the new Facebook and Instagram capabilities with Agentio’s YouTube-based suite. Cross-platform campaigns will leverage creators across Meta- and Google-owned properties.
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Bolstered by a booming creator economy, Agentio has thrived on YouTube. It has announced funding rounds in each of the past three years: A $4.25 million seed round in 2023, a $12 million Series A in 2024, and a $40 million Series B in 2025. At the time of its Series B, Agentio reached a valuation of $340 million while working alongside “many thousands” of creators.
As it expands its business to Meta platforms, Agentio is touting the effectiveness of its approach. According to a press release, beta users of Agentio’s Meta partnership ads enjoyed 81% higher ROAS compared to the same brands’ non-Agentio creator partnership ads. Agentio content drove 89% higher click-through rates as well.
All Agentio-affiliated brands can now make use of the new Meta integrations. “Expanding to Meta’s platforms is the next natural step for Agentio,” said Agentio CEO and Co-Founder Arthur Leopold in a statement. “By integrating directly into Meta’s tools, we built an always-on creative engine that identifies and launches strategy-informed creator ads in minutes, not weeks.”
Agentio’s integrations will complement the AI-powered creator tools that already exist on Facebook and Instagram. And while it continues to expand its services, Agentio will crunch the numbers to deliver broad insights that highlight the power of the creator economy.
