April is the Vylit hour in the world of social media. That’s the name of a new platform co-founded by former OnlyFans CEO Amrapali “Ami” Gan and her business partner Kailey Madger.
True to Gan’s work history, Vylit will be filled with adult content and will require all of its users to be at least 18 years old. Whereas OnlyFans embraces full-frontal nudity, however, Vylit takes a more subdued approach. Topless posts and “body-positive expression” are the forms of risqué content that are permitted on Gan and Madger’s new platform. By keeping things softcore and tasteful, Vylit hopes to operate, per a press release, as “the HBO of social media.”
Compared to OnlyFans, Vylit may be more choosy about adult content, but it is aiming to be more diverse in areas like discovery, monetization, and audience engagement. One of the platform’s hallmarks is a centralized feed that will connect users to creators they might be interested in. That feed is powered by a product called the Vylit Vybe Matching Engine, which analyzes “shared interests and aesthetics” to match viewers with like-minded creators.
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Once creators do manage to turn some heads, Vylit will deploy AI tools that streamline fan connections. AI Image Generation and Vylit AI Chat will make those interactions as efficient as possible, allowing creators to accumulate as many paying subscribers as possible.
Vylit’s approach will answer some of the most common criticisms directed at Gan’s former employer. OnlyFans can be a seven-digit revenue stream for its most famous community members, but smaller creators struggle with limited income and emotional issues. By investing in discovery and engagement, Vylit aims to make it easier for its minnows to swim upstream.
“I spent years watching creators build audiences on one platform and monetize on another. That fragmentation doesn’t work. Vylit brings both together,” Gan said in a statement. “Creators are running real businesses – building strategies, fostering communities, connecting with their audiences. Vylit gives them the freedom to express themselves and monetize on their own terms, while fans can discover and connect with people who share their interests.”
Vylit is powered by a $2.7 million funding round led by Windmill Chain Fund. With that capital in hand and a new platform now available, Vylit is ready to see how sophisticated an 18+ social media experience can be.
