[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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In the Global Top 50 ranking, January belonged to Jasmin and James. The couple channel, which flies the flag of Germany, finished #1 in our viewership chart for three consecutive weeks. The last of those wins came during a seven-day period when Jasmin and James picked up 2.1 billion weekly views.
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Jasmin and James’ buddies Cadel and Mia finished right behind them in second place, and the quartet’s shared Double Date hub landed in 11th. It may seem like the entire Top 50 belongs to these dynamic duos, but there’s plenty of space left for chart-toppers from all over the world.
Who needs a romantic partner when you have a best friend?
Jasmin and James’ runaway success shows that YouTube Shorts viewers around the world love to see a romantic couple in action. That’s a concept that predates Shorts — even during YouTube’s earliest days, couples were a popular choice for viewers (even if we didn’t know it at the time).
But the longest-running duo on YouTube isn’t a romantic pairing (as far as we’re aware). Ian Hecox and Anthony Padilla are lifelong friends who turned Smosh into one of the internet’s biggest comedy hubs. Other famous YouTube duos like Rhett and Link and The Dolan Twins are no slouches, either.
Let’s arrive at the point: The sudden prominence of couple channels on YouTube Shorts is giving non-romantic duos a chance to level up. If viewers have determined that it takes two to tango, then aspiring creators should buddy up if they want to reach as big of an audience as possible.
That brings us to FatSongsong and ThinErmao. According to the official description of their joint YouTube home, it’s a hub filled with “funny mukbangs” and other morsels of culinary content. The exact nature of the videos, however, doesn’t seem that important. This channel is all about two personalities and the juxtaposition therein. FatSongsong fits into the classic “bumbling buffoon” archetype, with ThinErmao as his happy-go-lucky foil.
https://www.youtube.com/shorts/f5VekBgOctc
These quick hits of short-form silliness have become so popular that FatSongsong and ThinErmao made it all the way into the top 20 in our chart. They got the 19th-most YouTube views of the week after collecting 610.1 million weekly views during the last week of January.
FatSongsong and ThinErmao are real-life humans with contrasting personalities, but the latest edition of our charts shows that you don’t even need to go that far to make the platonic couple concept sing. Just look at Jihan Jasmine, a channel that promises partnered hijinks (at least with its title) but delivers a deluge of AI slop instead. (Side note: how’s that cleanup going, YouTube?)
It’s hard to say whether Jihan Jasmine’s channel name plays a role in its runaway success. What can’t be denied is that the AI hub is huge right now. It got 598.1 million weekly views to reach 22nd place in the Global Top 50. It’s the highest seven-day total the Indonesia-based channel has ever tallied.
Data via Gospel Stats
Before Jasmin and James teamed up with Cadel and Mia to rewrite the top echelon of the charts, we didn’t see as many Top 50 channels using this naming format. Now, as in a typical FatSongsong and ThinErmao video, creator collaborators are “eating,” as the kids say.
Here’s one thing we know for sure: It helps to focus on Shorts. A whopping 90% of the channels in this week’s Global Top 50 are active primarily on Shorts. If you want to join them, keep it brief.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 20
- United States: 5
- Indonesia: 4
- Hong Kong and Taiwan: 3
- Australia, Brazil, Canada, China, Egypt, and South Korea: 2
- Bangladesh, Germany, and Russia: 1
This week, 45 channels in the Top 50 are primarily active on YouTube Shorts.
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