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Another week and another 2 million subscribers for MrBeast. He’s now at 445 million subscribers all-time. That’s 145 million subscribers more than his next closest competitor T-Series. At this rate, MrBeast is set to pass half-a-billion YouTube subscribers sometime around Saturday, April 18. I’m guessing it will happen before then, though. As the milestone becomes more imminent, I’m sure he’ll amp up the stakes.
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Argentina and auto-dubbing
Alejo Igoa isn’t tacking on the same kinds of subscriber numbers as MrBeast, but he is getting close.
The 29-year-old creator hails from Posadas, Misiones, Argentina and started posting to YouTube in the mid-2010s while briefly studying architecture. He leaned into energetic, brightly-colored, family-friendly Spanish-language entertainment with the usual challenges, like 24-hour formats, school-themed “retos” (which is Spanish for “challenge” or “dare”) and travel bits. He quickly crossed from online notoriety to the fringes of mainstream Latin American pop culture (he’s been at things like Club Media Fest and had a cameo on Nickelodeon Latin America’s own Kally’s Mashup) and has spent stretches in Mexico and Colombia to deepen his regional audience, which is now just shy of 100 million subscribers.
Across the years he’s framed his channel as a positive, playful space (he has spoken about being bullied in school). As his audience scaled, the industry followed suit with increasing brand integrations (like these recurring Fashion Nova Men features) and regional digital awards. He’s now recognized as one of the most prominent Spanish-speaking YouTubers.
Igoa’s content looks, acts, and feels like programming geared to elementary school-aged children. He’s obviously done a great job of targeting more and more Spanish-speaking ones over the years. But I wonder if he’s now going to do a great job of targeting non-Spanish-speaking ones, too, thanks to auto-dubbing.
YouTube debuted multi-language audio tracks with MrBeast in 2023 and expanded the product to include the ability to auto-dub “hundreds of thousands” of channels by Dec 2024. In September 2025, that number climbed into the millions, meaning virtually any prominent creator could have the opportunity to have the dialogue from their videos automatically translated and dubbed into a handful of different tongues.
Data from Gospel Stats
It’s not perfect yet. The audio sounds dubbed and the lips don’t match up (though that’s coming soon). For creators with older audiences, that may be a deal-breaker. For kids’ programming, it likely won’t matter. If children are drawn to oddball, technicolor, high-energy shows, they’ll keep watching so long as they understand the language. They don’t have the reference points to notice something is “off.” Some may even find it fun.
This week Igoa got 900,000 new subscribers to take the #6 spot on the Tubefilter Global Weekly YouTube Subscribers chart. I’d expect that number to go up for him and people like him in the future.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 17
- India: 11
- Hong Kong, Pakistan, South Korea, Spain: 2
- Argentina, Brazil, Canada, Czechia, Egypt, Indonesia, Russia, Ukraine: 1
This week, 38 channels in the Top 50 are primarily active on YouTube Shorts.
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