[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The U.S. Top 50 can be divided into two groups: There’s MrBeast, and everyone else.
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The second most-watched U.S.-based YouTube channel over the final week of March was FuFu Squishy, which hauled in 468.1 million weekly views. MrBeast nearly doubled that amount by bringing his seven-day sum up to 906.5 million weekly views. And that’s just on his main channel!
No other U.S.-based creator has figured out a way to keep up with MrBeast, but other individuals are figuring out ways to post nine-digit view counts week after week. The most important thing has always been a big deal on YouTube: Consistency is key.
Hold up, let him be held up
You may have seen the trend that tests the tensile strength of various household objects. Creators have tried the Saran wrap challenge and have seen how many layers of duct tape are required to hold up a human.
There are entire channels devoted to that type of content, but it’s also an easy solution for creators who need to fill space on their channels. For those who prefer to satisfy YouTube’s short-form algorithm by uploading every day, a fresh upload requires nothing more than a trip to Lowe’s and a willingness to slam one’s body into an unusual barrier (over and over again).
Nick Wilkins is one creator who has made use of that hack. His YouTube channel is a real mixed bag; sometimes he makes silly jokes involving powdered donuts, and sometimes he does a Chick-fil-a mukbang in a tunnel. Lately, he’s hopped onto the tensile strength trend. A 2023 upload testing the power of Twizzlers now ranks as the second-most watched Short on his channel.
Wilkins is back in the U.S. Top 50 thanks to videos like these. He reached 46th place in our all-American ranking by collecting 114.3 million weekly views. That was 24% more traffic than his total from the previous week.
He’s not the only creator whose ability to take a fall (due to a snapped Twizzler cable or something similar) is powering his push up the U.S. Top 50. Nasty Naz is climbing the charts with an eclectic array of Shorts, some of which look a lot like Wilkins’ videos. I’m a fan of his most recent upload (at the time of this post), in which he jumps on tape until he adds enough layers to give him a bounce.
https://www.youtube.com/shorts/MJ-Ia5M-0Cs
The only real drawback with these videos is the amount of waste they create. It would be nice if an aspiring artist could do something with all those broken tape pieces and snapped Twizzlers. If that sounds like a good idea for your next project, you should hit up Nick Wilkins and Nasty Naz.
Channel Distribution
This week, there are 44 YouTube Shorts channels in the U.S. Top 50.
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