Want to know why MrBeast is trying to raise a funding round that would value his company Beast Industries at $5 billion? Just take a look at the investor deck Jimmy Donaldson is using to secure that capital.
The Verge got hold of a pitch deck that shares some financial information about the parent company MrBeast created to encompass all of his entertainment and retail ventures. Beast Industries is a growing company with a lot of promise, but MrBeast’s brand isn’t all about videos anymore. In fact, the deck shows that Feastables, the confectionary brand MrBeast launched in 2022, is now outearning his YouTube operation.
According to leaked information, Feastables generated $250 million in sales last year, achieving a profit of $20 million. Meanwhile, the MrBeast network of channels lost $80 million despite posting its own nine-digit revenue sum ($246 million).
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MrBeast has long claimed that he does not wish to turn a profit on his videos, preferring instead to imbue them with eye-popping prizes that come out of his own pockets. The results from the first season of the Prime Video original series Beast Games show how hard it is for MrBeast to turn a profit with his grandiose style of content. The competition series set viewership records for Amazon, but its creator claims it was a net negative financially. “I lost tens of millions of dollars on Beast Games,” MrBeast said on the Diary of a CEO podcast.
Slides shared by Bloomberg demonstrate how Beast Industries’ big costs are affecting its bottom line. Though the company’s revenue has steadily doubled year-over-year, profits haven’t moved much. MrBeast netted about $12 million in 2021 before three straight years of losses followed by a projected return to the green in 2025.
That’s why MrBeast and co. are emphasizing businesses that are more reliable moneymakers. The star creator has gotten into statistics through his ViewStats platform and has gotten into school lunchrooms with his Lunchly meal kits. To make these companies more sustainable, MrBeast has inserted some measures of quality control. A 2024 recipe change, for example, brought better-tasting chocolate to Feastables.
But even with that effort, there is still some skepticism about Beast Industries’ ability to move beyond its namesake founder and his community of fans. Hiccups on the business side of MrBeast have included an ill-fated NBA sponsorship and moldy Lunchly kits.
That’s why the growth of Beast Industries is so important. MrBeast has brought in Jeffrey Housenbold to bring some stability to his parent company, and a big round of venture capital would bring even more security to the company. Based on MrBeast’s pitch deck, his firm makes for an intriguing investment option.
