Last year, Spotify announced that it would revamp its Partner Program to unlock more revenue for creators across the platform, whether they be podcasters, musical artists, or videomakers. That program has now been running for a month, and earlier results are promising for both partners and Spotify itself. The streaming service has revealed that on-platform video podcast consumption is up 20% since the new Partner Program went live.
Spotify’s rising tide has lifted all boats, with payouts to creators and networks quadrupling year-over-year. The top 20 video podcasts eligible for the Spotify Partner Program have seen their consumption go up 24% on average since December of last year.
According to Spotify, “hundreds” of creators have earned at least $10,000 since the start of the program, with some top stars pushing their earnings into six figures. CEO Daniel Ek gave the encouraging results a shout-out on social media.
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Back in November, we announced a new program to help video podcasters grow their earnings and reach on Spotify. Since launching in January, video podcast views are up more than 20%, and hundreds of podcasters are now making $10K+ a month (and some of the biggest ones are pulling… https://t.co/jNTFQMvC1B
— Daniel Ek (@eldsjal) February 13, 2025
The Spotify Partner Program was revamped with video podcasters in mind, and that subset of creators has seen particularly strong results over the past month. Chris Williamson‘s Modern Wisdom saw its consumption go up 36% month-over-month, Devorah Roloff’s We’re All Insane enjoyed an exponential surge in viewership after adding video, and the Kinda Funny Gamecast — a show led by veteran games journalists — pushed its consumption to an all-time high.
Those returns provide evidence that Spotify can rustle up the “premium video revenue” it promised to deliver through its monetization framework. YouTube’s is no longer the only Partner Program in town, and Spotify’s bullishness on video podcasts has creators seeing green.
