If you’re single, out of gift ideas, or just plain hungry this Valentine’s Day, you don’t need roses — you need lemon pepper. That’s the philosophy espoused by Wingstop, which turned to a trio of social media influences in order to promote the toll-free hotline it established this February 14th.
By calling into Wingstop’s hotline at 1-844-WING-LUV, both lovestruck and lonely individuals can glean chicken-fried wisdom from one of America’s top wing chains. One big piece of advice is as follows: Buy a lot of wings. To show the romantic potential of its cuisine, Wingstop teamed up with a number of influencers for a social media-based campaign.
The partnership resulted in three Instagram videos, one each from Timothy DeLaGhetto, Spice Adams, and Sasha Merci. The clips share a general theme: Order wings for your loved one, and you’ll make this Valentine’s Day a happy one.
