With the amount of attention audio content is getting lately, we might as well rebrand to Podcastfilter.
Eh. Not quite the same ring, huh?
Anyway, on top of new data dumps, Netflix’s deals with Jay Shetty and The Breakfast Club, and Spotify’s creator memberships + gen AI podcasts, we now have YouTube adding podcasts to Premium’s perk pool.
As you probably know, YouTube Premium debuted in 2018 and originally cost $9.99/month. It was basically YouTube’s answer to Netflix; its primary perk was access to YouTube’s slate of original programming. Now, in 2026, YouTube no longer makes original programming, Premium costs $15.99/month, and subscribers’ biggest perk is no ads.
But there are some other perks–including three new ones specifically aimed at podcast listeners.
In a company blog post, YouTube said it’s noticed Premium subscribers tend to be “podcast super-users.”
“In April 2026, YouTube Premium users watched over 800 million hours of podcasts,” it wrote.
We see why there’s a correlation: Podcast episodes tend to be long, and on YouTube, longer videos mean longer (and sometimes more frequent) ad breaks. Someone who consumes a lot of podcast episodes probably doesn’t want to deal with constant interruptions.
“Premium subscribers already enjoy podcasts with features like background play, Jump ahead, and faster playback speeds,” YouTube added. “Today, we’re introducing new updates that elevate the overall YouTube Premium experience that we know podcast fans will especially love.”
Those three updates include:
These updates are overall small quality of life changes, but they reaffirm YouTube’s focus on podcasts–and keeping listeners on its platform.
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