There’s a new creator-led line of monthly build kits arriving at a major home goods retailer, but I’m not talking about Crunchlabs. MrBeast is channeling his buddy Mark Rober by launching family-friendly build kits through his MrBeast Lab Swarms toy line. The kits will be available at Lowe‘s, where kids will be able to congregate to complete their builds as part of a series of summertime workshops.
Beginning on May 30, MrBeast will drop a new Lab Swarms build kit each month. Lowe’s will be the exclusive home of those collectible products, and the chain will also provide a space where kids can assemble the $15 toys they just acquired. The MyLowe’s Rewards Kids Club workshops will reward participants with a MrBeast badge they can show off to their friends. A digital version of the badge will also be attainable.
MrBeast is a longtime Lowe’s partner. He is part of the roster for the company’s creator program, and Lowe’s was both a sponsor and a build partner for the second season of MrBeast’s Prime Video original series Beast Games.
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To expand that partnership, MrBeast added a new wrinkle to the MrBeast Lab line he launched alongside Moose Toys last year. Like Rober’s CrunchLabs, MrBeast’s build kits are designed to encourage tinkering and creativity among his young fans. Promoting those qualities through periodic product releases has become a key component of Rober’s business. The expansion of his content empire also boosts his CrunchLabs sales, according to Netflix Co-CEO Ted Sarandos.
Buildable products don’t just benefit creators — they also encourage kids and parents to work together on collaborative, DIY projects. According to a Lowe’s press release, 87% of Gen Alpha parents want to improve their connections with their kids through that type of joint activity.
“I have been obsessed with building things since I was a kid — it started with Lego forts and lately it’s building businesses and crazy large-scale sets for our videos,” MrBeast said in a statement. “I’m psyched about the Kids Club partnership with Lowe’s because we’re giving kids more access to being creative and seeing their own projects come to life.”
The registration form for the Lowe’s workshops can be found here. Parents of MrBeast fans who want to take advantage of these opportunities may want to act quickly. For the creator and his 489 million YouTube subscribers, the Lab Swarms builds are about to be the hottest summertime activity.
