News

Meta says its new age verification tech isn’t facial recognition. Can that solution manage meddling kids?

As world governments breathe down Meta‘s neck, the parent company of Facebook and Instagram has unveiled a new layer of protection for users under the age of 18. Those youngsters will be subjected to age verification technology that will scan context clues to determine which accounts need to be placed into the Teen Account experience.

For months, Meta has teased an AI-powered solution that will protect vulnerable users across all of the tech company’s platforms. Now, that safeguard is here. Days after E.U. regulators concluded that Meta has not done enough to keep kids off of Facebook and Instagram, the Big Tech firm published a blog post that shares details about the forms of age verification it has installed thus far.

Meta’s post makes clear that its current suite of safety solutions does not include facial recognition technology. Instead, its AI-powered tools will scan for telltale signs of a user’s underage status. Those signs could include mentions of school grades or birthday parties, as well as certain bone structures in posted photos, but Meta’s AI will not identify the specific persons depicted in those images.

Subscribe for daily Tubefilter Top Stories

Subscribe

“By combining these visual insights with our analysis of text and interactions, we can significantly increase the number of underage accounts we identify and remove,” reads the blog post.

As companies like YouTube and Roblox have answered regulatory concerns by adopting their own forms of age verification, the interaction between those tools and data privacy has come under scrutiny. Age verification systems can appease government officials, protect underage users, and even enable new forms of advertising, but they’re inherently invasive. Some critics have argued that the protection provided by age verification is not worth the drawbacks.

By eschewing facial recognition, Meta hopes to answer those data privacy concerns. There’s still the question, however, of how the kids themselves will react. Under-18s have already found plenty of ways to sidestep national social media bans. Now, they’ll try to apply those evasive maneuvers to Meta’s platforms.

Share
Published by
Sam Gutelle

Recent Posts

It’s time for a Game Changer: Dropout raises $1.5 million (and counting) to develop board game

Dropout's flagship game show is coming into your living room. The media company that succeeded…

2 hours ago

TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards

TikTok is inviting advertisers to expand their focus beyond the For You Page. The app is…

3 hours ago

Airlines are clamping down on in-flight filming. What does this mean for aviation YouTubers?

Online reviews can make or break a business--especially when that review, instead of being buried…

23 hours ago

YouTube is testing a tool that lets creators generate royalty-free music for their videos

YouTube is testing a tool that helps creators deal with copyright claims, and it could upend…

1 day ago

You can now listen to Musk v Altman live on YouTube

Elon Musk is suing Sam Altman. We all know this. But there's been an update…

1 day ago

LIONS Creators 2026: Q&A with VP & Chief Growth Officer Ed Davidson

The Cannes Lions International Festival of Creativity returns to Cannes, France, June 22-26. With it…

1 day ago