AUGUSTA, GEORGIA - APRIL 06: Bryson DeChambeau of the United States reacts to a putt on the 14th hole during a practice round prior to the 2026 Masters Tournament at Augusta National Golf Club on April 06, 2026 in Augusta, Georgia. (Photo by Hector Vivas/Getty Images)
Golf is one of the hottest sports on YouTube, and a new network is ready to help creators in that category unlock more revenue. Source Golf is here to serve some of the biggest names on the fairway, and its inaugural roster includes stars like Bryson DeChambeau, Grant Horvat, and brothers Wes and George Bryan.
Source Golf is a subsidiary of Source Media Group, a company that, according to its website, “builds media businesses for rights holders, creators and brands.” To accomplish that goal, the new entity will operate in a similar lane as the multi-channel networks that flourished on YouTube in the 2010s. Source Golf will package together videos from its creator roster and will sell those bundles to advertisers as a “unified, television-style media buy.”
Like many other sports, golf has been transformed by the booming creator economy. Top influencers from the links are landing collabs with PGA pros, hosting celebrity-driven tournaments, and sponsoring professional events.
A press release announcing the Source Golf launch noted that the sport’s current base of 48.1 million participants is driven by rapid growth among younger players. That’s why the golfers those under-35s admire — many of whom are active on YouTube — are getting opportunities to qualify for PGA events
. The 2024 Creator Classic signaled a turning point for golf’s most prominent tour, which acknowledged that digital voices are an important part of its future.Source Golf partners are leading that wave. Horvat, for example, has teed off with Tiger Woods, while two-time major winner DeChambeau has raised his profile via an official YouTube hub.
“The way people consume golf content has changed, and YouTube is a massive part of that,” DeChambeau said in a statement. “I’ve seen how powerful that direct connection to the fans can be.”
At the same time, a golf network faces unique challenges. It’s not surprising, for example, that a sport filled with traditionalists is resisting the creator invasion. (Just ask Rory McIlroy.) And the PGA’s decision to skip the 2026 Creator Classic raised questions about the tour’s ability to accept change.
Even with those reservations, Source Golf has a massive opportunity on its hands. As creators like Horvat rack up millions of views, brands can no longer ignore them, and the new network is ready to play the matchmaker.
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