Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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MrBeast‘s reign continues: He’s #1 and #2 this week, and in video #1, he presents the idea of a future where Elon Musk puts us all on Mars so we can watch his videos there, too.
Other videos in this week’s Gospel Stats Weekly Brand Report bring us back to Earth: It’s tax season and the tail end of football season. But don’t worry–our bonus will bring you right back to the stars, WALL-E-style.
Check ’em all out right here:
#1 $1 vs $1,000,000,000 Futuristic Tech!
Channel: MrBeast
Brand: Shopify, Wing, Feastables
Views: 96,669,585
Welcome to the future, where billionaires’ dreams of leaving polluted Earth behind come true. MrBeast pulled out all the set stops for this one: He visited SpaceX to see its rocket production and got to kick it in the University of Arizona‘s Biosphere 2, a 3.14-acre habitat that has over 300 species of animals living in scale replicas of the ocean, mangrove wetlands, the rainforest, the savanna, and a fog desert.
The goal? To show what futuristic tech is currently developed (or being developed) here on Earth, with wildly fantastical potential applications in the centuries to come.
But his partners (yes, multiple) for this video make tech that’s a little more everyday. In a rare move, MrBeast had two sponsors for this video–ecom-focused website builder Shopify and delivery app Wing. Plus, of course, a spot for his chocolate brand Feastables.
#2 Ages 1-100 Try Lunchly
Channel: MrBeast 2
Brand: Lunchly
Views: 12,151,058
Feastables isn’t the only homegrown MrBeast company getting a shout out.
In case you’ve forgotten, Lunchly does in fact exist. While MrBeast promotes Feastables in almost every video across his main and secondary channels, he’s been quiet on Lunchly, which he launched in 2024 with Logan Paul and KSI. The Lunchables competitor went live with just three options: pizza, nachos, and turkey-and-cheese crackers, all mimics of longtime Lunchables flavors. In the year-ish since its rocky launch, Lunchly has only added one other flavor (barbecue chicken dippers).
The brand is coming out swinging for 2026, however. MrBeast has been getting into all sorts of food aisles with Feastables and his Jack Link’s partnership, and now he’s promoing Lunchly’s two new flavors, Spicy Nachos and PB&J Dunkers. His video asks people of all ages to test out these additions–including kids, whose opinions matter more than anyone’s.
#3 Content creation is a Business 👩💼
Channel: Jess Wang Pastry
Brand: TurboTax
Views: 10,554,228
Taxes can suck for creators. We talked about this a couple weeks ago, when TurboTax sponsored Carter Kench to promote how fast and easy its W-2-scanning system is. The only issue with that? Creators don’t get W-2s–at least, not for their content revenue. They have to track a lot of earnings themselves, and figure out what they can write off to lessen their tax burden.
But TurboTax says it can make that more complicated situation easy, too. Its partnership this week is with Jess Wang Pastry, a baker/content creator who says her fellow makers have to treat content like a business–including handling taxes the way a business should.
Just like it did when it sponsored Kench, TurboTax paid for a wide spread of videos this week, including Shorts from a car expert and a VFX creator, plus an episode of Armchair Expert with Dax Shepard.
#4 LIVE from MIAMI: Indiana-Miami battle in a historic title matchup 🏆 | Countdown to the Championship
Channel: ESPN College Football
Brand: AT&T
Views: 10,142,925
Football fans have a lot to put their eyes on. With the NFL and college football wrapping up around the same time, there are not only gobs of games to watch, there’s an extensive network of behind-the-scenes and sideline content being disseminated across social platforms–including YouTube.
Leagues have learned to capitalize on fans’ attention by running extra-content streams alongside games, and nowhere is that more apparent than on ESPN‘s official college football channel. It’s making dough from sponsor AT&T by simply having hosts close to the field during match-ups it already covers on its main outlet.
While this is the sort of partnership we’d expect to see from a multibillion-dollar telecommunications company, AT&T is also showing off creator-savviness this week. It partnered with Ludwig for a minimalist spot in his Short about beating all three Dark Souls games.
BONUS #2,284 Recycling workshop waste into desktop robots!
Channel: gameyy builds
Brand: NordVPN
Views: 54,146
We hear a lot about robots these days. (Even though LLMs aren’t robots. And aren’t AI either, for the record.) So, if you also have robot fatigue, watch this video to cure it. gameyy builds puts creativity to work here, designing and building desk pet-sized ‘bots from scraps. They’re all adorable, and all a prime example of why viewers will always come back to watch passionate creators doing what they love. (Oh, and this adventure is paid for by longtime prolific YouTube sponsor NordVPN, which also sponsored more than 20 other videos this week.)
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
