RHEI adds content production and rights management agents to its AI platform Made

Almost a year ago, RHEI (the media-tech AI company formerly known as BBTV) beta-launched Made, which it describes as a platform featuring “emotionally intelligent” AI agents that are designed to “unlock creativity” by assisting creators with day-to-day content creation and community management.

The launch version of Made had three agents: Milo, the “Creative Director”; Zara, the “Community Manager”; and Amie, the “Relationship Manager.” (You can read more about what specific tasks they each accomplish here.)

Now, citing YouTube Shorts crossing 200 billion views per day and the “constant pressure” creators face “to turn one piece of content into many, across formats and platforms,” RHEI is adding two new agents to the Made platform “with an aim to support all creators including larger creators and enterprise media companies.”

Those agents are:

• Remi, the “Content Producer”
• and Lila, the “Distribution Manager”

According to RHEI, Remi “serves as Made’s video production specialist, transforming raw footage into platform-optimized, shareable content.” He does this by “extracting the most engaging moments from long-form videos and convert[ing] them to platform-specific moments, generating social-ready clips.”

Lila, meanwhile, is designed to “maximize [distribution] across platforms, while protecting the creator’s content with precise and scalable rights management.”

“Lila provides rights management solutions to partners to help identify fans who most frequently reupload content,” RHEI says. “This provides greater control to the creators and media companies while also helping them understand and monetize their fandom.”

Here at Tubefilter, we’ve covered the struggles creators face to keep their content protected when it’s easier than ever for videos to be ripped, clipped, and reuploaded. There are entire companies built around helping creators keep their work safe by chasing content pirates and reclaiming stolen revenue.

But with Made, RHEI claims it offers creators a team of AI agents who can do the work of those companies, and the work of dozens of other support staffers, “without the overhead of hiring, training, or management.”

“We’re entering an era where creativity isn’t limited by talent, but it’s limited by time,” Shahrzad Rafati, founder/CEO of RHEI, said in a statement. “What holds creators back isn’t vision; it’s the work that piles up after the camera turns off, and the loss of control once content travels across the internet. With Made Plus and Pro, Remi helps turn raw footage into format-ready stories, and Lila helps creators protect what they’ve made while maximizing revenue. This is how we restore the balance between scale and soul.”

As for now, creators and businesses interested in using Made can subscribe at three tiers:

• Core, which costs $29.99/month and gives you access to Milo, Zara, Amie, and Lila (RHEI says this is “best for individual creators building their foundation”)
• Plus, which is $99.99/month and comes with Milo, Zara, Remi, Lila, Amie, and, in the future, Enzo (“Best for growing creators and small teams producing content at scale”)
• and Pro, which is $299.99/month and comes with the same agents as the Plus tier, but with “maximum power and usage” for “established creators and small businesses,” RHEI says

You can check Made out here.

RHEI is a Tubefilter partner.