It’s an indisputable fact of life: Taxes suck for everybody. But for creators, that suckage tends to be maximized by a structural lack of understanding in the traditional financial services sphere. As the creator industry has matured, becoming a full-time career for millions of people, entire secondary industries have sprung up to support talent’s production needs.
But things like taxes and bookkeeping remain fickle and difficult beasts to master for already-overburdened creators, and we’ve reported before how they’re missing out on potentially millions of dollars of write-offs and other savings because they work with bookkeepers and CPAs who don’t understand what they do.
That’s a problem Boring Stuff is out to solve.
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The company–stealth-launched in January 2025 by creator/industry vet Jon Youshaei, Amanda Marcovitch (named one of Business Insider‘s Top Rising Stars in Talent Management), former Yes Theory and Airrack COO/CFO Varun Bhuchar, and The Good Internet founder/CEO Zack Hornavar–aims to handle “all the paperwork creators hate,” it says.
Over the last year, Boring Stuff has been in charge of things like taxes, bookkeeping, operations, and back-office needs for creators including Airrack, The Try Guys, and Yes Theory.
“Creators who want to be taken seriously by traditional media investors and brand partners need to operate like media companies, not solo creators,” Airrack said at launch. “But trying to hire and manage operational staff while growing a channel can be overwhelming. Boring Stuff has been a game changer for me–they understand the unique challenges of the creator economy better than anyone else.”
Now Boring Stuff is going wider, and Youshaei wants people to know he’s seen “too many creators who lost tons of money because their taxes were a mess or they trusted accountants who didn’t understand creators at all.”
“Everyone hates taxes, but creators especially. Most of us do this to follow our passion, not file paperwork. But the latter is just as important as you grow,” he adds.
Marcovitch, who joined Youshaei’s production company in 2022, says, “In building Jon’s business past seven figures, I saw first-hand how impactful it can be to maximize write-offs, avoid penalties, and improve operations. Now we’re excited to help other creators with that too.”
Boring Stuff is led by CEO Bhuchar, who explains the company has a “white-glove, high-touch approach to each and every creator who signs up for our service.”
Services currently available to creators include:
- bookkeeping with monthly financial reports
- tax prep, filing, and compliance
- payroll and contractor management
- and ops and HR systems for scaling teams
“[O]ne size does not fit all for creators,” Bhuchar says. “Every creator has different needs and our team is trained to know those nuances, maximize deductions, and save costs so creators grow faster.”
Airrack says having someone knowledgeable handle these tasks has helped him “breathe easier” and make better videos. “Plus,” he adds, “they’re constantly helping me find new ways to save money.”
“Hiring Boring Stuff was one of the best decisions we’ve made for our channel,” Ammar Kandil of Yes Theory says. “We tried handling it in-house, but honestly, this was way better. Now, we actually know every detail of where our money is going so we can focus on being creative.”
Boring Stuff doesn’t publicly disclose its pricing, but promises it operates on a retainer system that “scales based on your unique needs” instead of on a revenue-share model.
With tax laws lagging behind and more people finding themselves awash in sudden megavirality, services like this can help guide creators (whether they’re newbies or long-established professionals) in preventing financial losses and ops issues–plus keep the IRS’s pockets from being any fuller than they need to be.
