[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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KIMPRO needed one more #1 finish to complete a month-long run of dominance in our Global Top 50 ranking, but the Korean channel fell to third place in the chart during the final week of November. In its place, Cadel and Mia rose to the top spot. The Australian couple creators got the most weekly traffic of any YouTube channel by collecting 1.19 billion views during the final seven days of November.
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The couples may be holding court at the pinnacle of the Global Top 50 ranking, but children’s channels are still a significant force as well. Here are some notes about kid-friendly hubs that enjoyed big weeks during the Thanksgiving break.
Vlad and Niki’s first public appearance gave them a bump on YouTube
On November 30, America proved that it was ready for the Vlad and Niki Experience.
That was the name of an event that took place during Thanksgiving weekend at American Dream, the mega-mall located in New Jersey’s Meadowlands region. For youngsters Vladislav and Nikita Vashketov, whose playful adventures reach 147 million subscribers on the primary Vlad and Niki hub, the mall hang was a momentous occasion: It was the first public appearance for the duo after years of YouTube videos.
The resulting event made local news in New Jersey, where Vlad and Niki proved that MrBeast isn’t the only creator who’s capable of filling up American Dream with fans. In the week leading up to their big debutante ball, Vlad and Niki collected 329.6 million weekly views. That was good for a 17% week-over-week bump that pushed the two Russian-born brothers from 71st place up to 43rd.
Those big numbers are nothing new for Vlad and Niki. By 2020, the duo was soaring toward the top of the Tubefilter charts, and by 2023, their primary channel crossed 100 million subscribers. After enjoying their latest uptick, the kidfluencers can now count more than 115 billion lifetime views on their namesake YouTube hub.
As great as that sounds, children’s content on YouTube is a competitive business, and the field is only getting more crowded with each passing week. Vlad and Niki don’t just have to contend with other global kidfluencer superstars like India’s Anaya Kandhal (#15 in this week’s Global Top 50) and Canada’s Diary of 4 (#28); they must also k eep up with the relative newcomers who are pouring into the Global Top 50 each week.
During the last week of November, one of the most impressive chart debuts came from Khaira Khafi Daily. The Indonesian channel offers a bizarre and chaotic form of children’s entertainment, but as weird as its videos may seem to adults, the kids love them. Khaira Khafi Dairy rose to 40th place in the Global Top 50 after picking up 344.8 million weekly views.
Data via Gospel Stats
Unlike channels like Khaira Khafi Daily, the Vlad and Niki franchise is best known for its long-form content rather than its short-form content. That means the brothers will have to work even harder if they want to hang onto their spot in the ranking. Their American Dream appearance is an example of what that hard work looks like, and for this formidable duo, it may be just the beginning.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 16
- United States: 11
- Indonesia: 4
- Australia, South Korea, and Vietnam: 2
- Argentina, Canada, China, Egypt, Germany, Hong Kong, Pakistan, Russia, Slovakia, Spain, Taiwan, and United Kingdom: 1
This week, 39 channels in the Top 50 are primarily active on YouTube Shorts.
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