Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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Sorry MrBeast–no threepeat for you this week. Instead you ‘only’ get two slots in the top 5 of our Gospel Stats Weekly Brand Report.
But what’s interesting is those videos are not right next to each other. Usually if MrBeast posts videos across any of his channels, they pop up at the very top of our list with the most views. This week, though, he’s in spots #1 and #3, interrupted by Anna Twinsies at #2. This MomTuber has not one, but two sets of twins, and has amassed 10 million subscribers with her family life vlogs. This week’s video is something a little different…We’ll get into that more below.
Check it all out right here:
#1 100 People Vs World’s Biggest Trap!
Channel: MrBeast
Brand: Slack
Views: 66,424,323
It’s nearly Thanksgiving, and we’re not sure what’s happening at your house, but up here in the Northern California mountains, we still don’t have snow. Used to be that snow would come dependably every single November. But even if we can’t depend on the four seasons continuing to exist, you know what we can depend on? MrBeast getting a clickbait number of people to compete in nonlethal Squid Game for an absurd amount of money.
This week’s video is much like many of his other videos: 100 people face down a massive trap room, racing against time to solve clues as menacing (foam) spikes slowly lower down on them. A few other competitions are scattered throughout this 30-minute video, but back in the trap room, everyone’s eyeing the $100,000 grand prize.
Meanwhile the video sponsor, coworking software/chat room Slack, is eyeing the ~66 million views this video brought for its company. Not too bad–although we’re curious about the demographic Slack is hoping to reach here. Are preteens really going to hop in the #hustlegrind channel and network with their cubicle neighbor?
#2 The Levoit cordless vacuum is the ultimate modern witch’s broom, search “levoit vacuum” on Amazon
Channel: Anna Twinsies
Brand: Levoit
Views: 18,637,156
Anna Brown, aka Anna Twinsies, lives her life on camera. And so do her four kids. That, in our modern era of everyone’s a seller, means lots of opportunities for Brown to partner up with a paying brand.
In this case, it’s Levoit, which makes vacuums, humidifiers, and more. Brown’s going for relatable here: her four kids left a big mess after their Halloween bash, so while they’re at school, she’s scrubbing up bat-shaped confetti and candy wrappers. Her weapon of choice is, of course, a Levoit vac.
This video is an interesting one. Unlike many sponsored Shorts, it’s not just about Levoit; instead, Brown works Levoit’s product into a full morning vlog–but that actually works in the brand’s favor. According to Brown, by using her Levoit vac, she’s done cleaning that disaster by 9 a.m. After that it’s all straightening bedclothes, fiddling with laundry, and making an Instagrammable mug of matcha. While the entire video isn’t about Levoit, its title is, and even directs viewers to buy Levoit on Amazon. Clearly that approach worked, considering Brown’s 18 million views. (We’re curious to know sales numbers…👀) Is this the new ‘thing’ in Shorts marketing?
#3 The Perfect Caramel Brownie
Channel: MrBeast 2
Brand: Feastables
Views: 11,748,950
The Feastables propaganda sweep continues…And so does the brand expansion. This video features yet another new Feastables product: the caramel bar, which MrBeast urges viewers to go buy from their local Walmart, Target, or Albertsons. But it’s not MrBeast in this video; it’s collaborator Nolan hosting alongside foodie YouTuber Nick DiGiovanni.
With this vid, it’s clear MrBeast et al are trying to say (in time for the holidays) that Feastables aren’t just for cracking open and biting into, Charlie Bucket-style. No no, they’re versatile. For example, you can shove one inside a brownie and it’ll probably turn out pretty good. Take that, Thanksgiving dessert table!
#4 Grilling Gingerbread Ribs On The Jobsite #sponsored @5hourenergyshot
Channel: Haus Plans
Brand: 5-Hour Energy
Views: 9,553,481
If there’s one thing we learned from COVID-time internet, it’s that people love to watch other people work–especially skilled tradespeople whose jobs–and jobsites–aren’t super accessible for the average person.
That’s part of what’s so appealing about Haus Plans‘ content. This husband-and-wife duo of contractors and content creators give their 1.5 million subscribers an inside look at construction sites and the complicated work that goes into building. In this video, however, it’s not exactly their constructing skills they’re showing off.
You know that feeling you get when you shotgun an energy drink too fast and suddenly have to do something? Yeah, that’s the vibe we get here: Haus Plans (sponsored by 5-Hour Energy) decides to use their equipment to carve a 10-foot trench, fill it with charcoal, and get the grillin’ goin’…including dumping gingerbread-flavored 5-Hour Energies on their roasting ribs. Questionable? Sure. But honestly? We’re kind of thrilled to get confirmation that whimsy still exists.
BONUS #29 I Paid Dress Makers $5000 To Recreate AI Dresses
Channel: Mia Maples
Brand: ThredUp
Views: 2,020,574
In a world where AI continues to encroach on basically every aspect of our lives, Mia Maples is paying real people to turn generated hallucinations into actual works of art. She, like many people, has realized that Pinterest is now a cesspool of slop–but sometimes the slop contains a kernel of visual appeal. Such was the case when she looked up fantasy dresses.
Lord of the Rings showed us even the most fantastical of dresses can be real (everyone else wanted to be Arwen and/or Galadriel, right? Right?), so Maples–sponsored by online thrift store ThredUp–gathered $5K and found incredible outfitters to turn fever dreams into fitted gowns. Now that’s what we call innovation.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
