An influencer boxing event established a new Kick record with 4.6 million concurrent viewers

With its broadcast of an influencer boxing event, an upstart streaming platform delivered a Kick to its competition. The Stream Fighters 4 event, held on October 18 in Colombia, reached a peak concurrent audience of 4.6 million viewers. That’s the most traffic ever registered on a Kick stream.

The Stream Fighters series, organized by Colombian creator Luis ‘Westcol’ Villa, resembles other major influencer boxing events. It offers a mix of live music and in-arena entertainment to go along with pugilistic showdowns between Latin American creators.

Stream Fighters 3 set a new high-water mark for the series by gathering 1.7 million viewers, but the fourth installment outdid that sum more than two times over. Four million of the concurrent viewers were attributed to Westcol himself, with a few other broadcasters making smaller contributions to the record-setting tally.

“This next generation of creators produces content at a scale that reflects the shift in how digital audiences consume and engage. High-production events driven by creators like Westcol redefine what entertainment can be,” said Kick Head of Operations Ryan Webb in a statement. “Stream Fighters 4 showed us the community is responding at levels we’ve never seen, and Kick will continue to drive high-impact productions as this potential and energy grow.”

As big as the Stream Fighters 4 audience was, the event is not the biggest Hispanic influencer boxing event in streaming history. That honor goes to Spanish streamer Ibai and his Velada del Año series, which got twice as many concurrent viewers as Stream Fighters 4 during its most recent return to Twitch.

In terms of peak numbers, Kick still trails its competition, but its current outlook is rosy. It has uplifted streamers big and small and has turned those investments into unprecedented platform-wide viewership. During Stream Fighters 4, Kick briefly had more active viewers than Twitch and YouTube, and that moment led to a victory lap on social media.

Kick still has to address viewbotting allegations and safety concerns if it hopes to build on the momentum it gathered through Westcol’s influencer boxing event. Streaming is not an easy business, but with industry leader Twitch mired in controversy, there’s a window for further growth in the world of Kick.