Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
Subscribe for daily Tubefilter Top Stories
MrBeast is back at #1 in this week’s Gospel Stats Brand Report–and, of course, he’s up to something charitable. Chasing him are an undercover polyglot, a car rescue specialist, a gamer’s gamer, and last but not least, a guy who lives to eat. Relatable.
Check ’em all out here:
#1 2,000,000 People Get Clean Water For The First Time!
Channel: MrBeast
Brand: Shopify
Views: 50,589,188
Were it anybody else, this video title would probably be clickbait–but for MrBeast, it’s just the latest in a long string of videos ideas designed to be as eye-catching as they are charitable. He’s teamed up with Mark Rober once again to launch a third philanthropic endeavor. First it was #TeamTrees for forest conservation. Then it was #TeamSeas for ocean cleanup. Now? It’s #TeamWater, raising $40 million to supply millions of households with clean drinking water. MrBeast is usually #1 on our Gospel Stats Weekly Brand Reports, and it’s usually for something that involves giving money to people–but in this case, it’s pretty gratifying to see a video watched 50 million times by people who now know about #TeamWater’s mission.
#2 White Waiter Shocks Customers with Perfect Mandarin
Channel: Xiaomanyc 小马在纽约
Brand: Migaku
Views: 7,753,969
In last week’s report, video #2 was about multilingual seduction, sponsored by language-learning app Airlearn. This week, Xiaomanyc is also sponsored by a language-learning service (Migaku), but he doesn’t need a language-learning app–he already knows exactly what he’s saying. He’s one of YouTube‘s favorite polyglots, and has spent years posting content where he records himself surprising people (usually Asian people) by fluently speaking their native tongue. This week’s video is more of the same, with a twist where he takes a table-waiting position and gives his customers a side dish they definitely weren’t expecting.
#3 I BOUGHT A WRECKED LAMBORGHINI SVJ
Channel: Mat Armstrong
Brand: carVertical
Views: 5,573,374
We know not everyone is a #CarBoy, but surely everyone feels a little pain in their heart when they see a beautiful car destroyed. Right? Right? Well, if you’re like us, you find it soothing to watch Mat Armstrong take these beauties under his wing–and into his shop–and put them back to rights again. He’s made our top 5 lists multiple times by restoring rare and/or expensive cars that anyone else would write off as totaled, and this one’s no different. ~$600,000 Lamborghini with a crushed front end? Sounds like the perfect challenge for his team. As usual, his video is sponsored by vehicle history report service carVertical, which probably wouldn’t give this one a stellar grade…at least, not until Armstrong is done with it.
#4 Battlefield 6 Gameplay and Impressions…
Channel: jackfrags
Brand: Electronic Arts
Views: 4,202,452
The FPS scene has had stagnant vibes for a while now. Is that something the much-anticipated Battlefield 6 can change? Some early access reviewers say no, some say yes–ah, the classic critics’ dichotomy. But jackfrags, who Battlefield 6 developer Electronic Arts paid to make this 51-minute video, seems pretty stoked, and so do his ~4 million viewers. His lengthy video is a full breakdown of what B6 is like at the moment. His feedback, along with other early access players’, will be used to tweak the game pre-launch, so folks who play after it officially drops Oct. 6 will (ideally) get an even better version. Games alpha and beta test all the time, but we don’t often get to see the process play out like this–so jackfrags’ video is an interesting look at part of a massive industry that often can’t seem to get out of its own way.
BONUS #3,139 Why We STILL Dine Out
Channel: chon digital
Brand: Rocket Money
Views: 31,284
In today’s economy, being better with your budget is a must. (Can you tell we’ve been on a Caleb Hammer binge?) But, look, nobody’s perfect, and sometimes instead of eating $1 overnight oats or a meal-prepped salad or baking some chicken, you just want to sink your teeth into some oily gooey cheesy Chili’s mozzarella sticks. We get it! We’ve been there! And so has video essayist chon digital, whose sympathy is outpaced only by his appetite. Thankfully, his sponsor is Rocket Money, which can tell you how much you need to put in savings, how much you need to spend on bills, and then, at last, how much you can spend on those sweet sweet sticks.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
