Pinterest pins Emma Chamberlain’s coffee company as its first ever co-branded product partner

For the first time in its 15-year history, Pinterest is putting out an original, co-branded product.

And it picked a creator to be its partner.

Vlogger Emma Chamberlain and her eponymous coffee company this week released Sea Salt Toffee, a “trend-inspired blend” that’s Pinterest-official. The limited-edition blend (available on Chamberlain Coffee‘s website for buyers in the U.S., U.K., Canada, and Europe) was inspired by the very ~aesthetic~ idea of “sipping an iced coffee by the seaside,” Pinterest says.

For those curious, it’s $23.95 for a 10 oz bag of ground roast, and there’s also some associated merch, like keychains for $14, a pitcher for $54, and a tote for $64. Tasting notes include “buttery caramel, a hint of sea salt, and toasted brown butter,” and the blend is 100% arabica beans.

Pinterest says that, in developing the flavor, it took cues from the popular “fisherman aesthetic” trend, where users pin images exemplifying cozy ocean cottage living and a “laid back maritime attitude” with “cable knit sweaters, sardine tattoos and stripes. on. everything.” We’re not too surprised it went with this theme, considering it already predicted the world of boats and buoys would be one of its top trends of 2025.

“The collaboration illustrates how Pinterest’s trend forecasting system not only predicts consumer trends, but provides valuable insights to help brands plan and predict upcoming products,” it says, adding that it chose to work with Chamberlain Coffee because the brand is “known for its bold brand and creative approach to at-home coffee.”

Chamberlain, meanwhile, says she’s a longtime Pinterest user, and that it’s “a dream to team up with them for this special Chamberlain Coffee launch.”

“Pinterest has been a massive inspiration and tool for building Chamberlain Coffee—it’s where we find inspiration for upcoming campaigns, discover new flavors and keep up with drink trends,” she explains. “I can’t wait for everyone to try this limited-edition blend, it’s absolutely delicious (and cute…).”

To mark her first-of-its-kind partnership with Pinterest, Chamberlain is headed to major advertising event Cannes Lions this week, where she’s holding a Chamberlain Coffee popup and hosting a fireside chat with Pinterest CEO Bill Ready.

She’s also celebrating by adding a special drink, the “Salted Sailor,” to the menu at Chamberlain Coffee’s brick-and-mortar location, which opened in Los Angeles this past January.

While Chamberlain Coffee isn’t as loud a beverage brand as, say, Prime, and Chamberlain doesn’t have an in-your-face style of promoting it, it’s been a successful endeavor for her, hitting an estimated $20 million in annual sales–and, of course, nabbing this partnership for her. Pinterest choosing a creator to lead its first foray into consumer products is a big deal; it shows the platform takes creators seriously and recognizes their power not just as individuals, but as businesses. We’re curious if Chamberlain Coffee will produce more blends based on Pinterest trends–or if the platform will start reaching out to more creators for equally unique partnerships.