[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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It was a dominant week for Asian channels in our Global Top 50. The first four spots of the chart are occupied by hubs that hail from the Middle East, the Indian subcontinent, and Southeast Asia.
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The first-place finisher will look familiar to longtime readers of this column, as it is the most-watched YouTube channel of all time.
Chart Toppers
T-Series reached an unprecedented YouTube milestone during the third full week of March. The Indian record label pulled in 578.7 million weekly views, which brought its lifetime total to 250 billion YouTube views. Right now, T-Series is the first and only member of the quarter-trillion club. The fact that we can realistically use the word “trillion” to describe a channel’s viewership is mind-boggling, but T-Series has changed the way that we talk about YouTube viewership.
Another Indian channel is sitting in second place in the Global Top 50. Anaya Kandhal is one of several young creators who reach non-English-speaking Indians on YouTube Shorts. (KL BRO Biju Rithvik, which ranked tenth this week, is another example.) Anaya and her family equaled their all-time high ranking in the Global Top 50 by adding 499.1 million weekly views. That sum may be just short of 500 million, but the Kandhals did reach a round number milestone by pushing their lifetime YouTube viewership above 19 billion.
ZAMZAM ELECTRONICS TRADING moved up three spots to land in third place in the Global Top 50. The Dubai-based electronics store has used YouTube Shorts as its primary marketing technique, and that strategy has paid off big time. ZAMZAM has become the most-watched channel in the United Arab Emirates, and it solidified that distinction during the third full week of May, when it picked up 484.8 million weekly views. ZAMZAM should get its 50-millionth subscriber sometime next week.
ToRung is the fourth consecutive Asia-based channel at the front of this week’s Global Top 50. The Vietnamese comedy hub has already established itself as one of the fastest-growing channels of 2024. Now it is making its second-straight top-five appearance thanks to a seven-day traffic total of 473.5 million weekly views. ToRung now counts more than 10 million lifetime views on its primary YouTube hub, which rarely showed up in our rankings before the start of the new year.
Two Canadian channels are within a few thousand views of one another in the fifth and sixth spots. Sierra & Rhia FAM edged out compatriot Diary of 4 to take fifth place in the Global Top 50 with 458.6 million weekly views.
Top Gainers
Look up in the sky! It’s a bird…it’s a plane…no, it’s Super Max! That’s the name of the lone Ukrainian representative in this week’s Global Top 50. Well, technically, his real first name is Maxim, but he adopted his superheroic moniker as he soared up our charts over the past year.
Super Max has all the hallmarks we’ve come to expect from Eastern European family channels. Viewers who stumble upon Maxim’s channel can expect bright costumes, wacky sound effects, and dialogue-free videos that appeal to viewers from around the world. Super Max’s rise on YouTube Shorts was aided by some Christmas-themed content that arrived at just the right time, but these days, you’re more likely to find Max playing a game or attempting a challenge alongside other members of his family.
All of these elements — fast-paced editing, silly outfits, and stiff competition — make sense on a family-themed Shorts channel. Maxim’s obsession with the Avocados From Mexico jingle is harder to comprehend, so I’ll add that to my growing list of Gen Alpha memes I don’t understand.
During the third full week of March, Super Max pulled in a seven-day total that suited its all-powerful name. The Ukraine-based channel reached 24th place in the Global Top 50 by recording 311.8 million weekly views.
That total gave Super Max more than 12 billion lifetime YouTube views, but the youngster is still not the most-watched creator with Ukrainian roots. That distinction goes to the Ukrainian-born star of Kids Diana Show, which reaches more than 120 million subscribers on its primary hub.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 16 channels in the Top 50.
- United States: 11 channels in the Top 50.
- Russia: 3 channels in the Top 50.
- Canada, Hong Kong, Pakistan, South Korea, United Arab Emirates, and Vietnam: 2 channels in the Top 50.
- Argentina, Bangladesh, Belgium, Brazil, El Salvador, France, Japan, and Ukraine: 1 channel each in the Top 50.
This week, 35 channels in the Top 50 are primarily active on YouTube Shorts.
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