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As the calendar turns over to December, the U.S. Top 50 features big debuts, dramatic returns, and everything in between.
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Holiday-themed videos are helping big-name creators stick near the top of the charts. But it’s a technicolor, kid-friendly channel that continues to get the most weekly views on YouTube.
Chart Toppers
Toys and Colors held the #1 spot in the U.S. Top 50 throughout November. Even though a new month has begun, the all-ages hub is still on top of the YouTube world. It utilized a multiformat approach to pick up 513.8 million weekly views during the week ending December 3rd. That was 17% less traffic compared to Toys and Colors’ total from the previous week, but the educational destination still hauled in more hits than any other U.S.-based YouTube channel. It will be a long time before Toys and Colors’ target audience will be able to count up to 513 billion, but those viewers are enjoying some tuneful videos in the meantime.
MrBeast also lost viewership week-over-week, but the home of YouTube’s top creator still holds a strong position in the U.S. Top 50. Jimmy Donaldson‘s main pied à terre on YouTube added 414.8 million weekly views, reaching a lifetime total of more than 38 billion. Donaldson got into the holiday spirit by collaborating with Safeway to feed the hungry. He also tested how long a fan of his could survive inside of a grocery store. (Those two sentences concern the same video.) The MrBeast hub is YouTube’s most-subscribed creator channel, with 216 million subscribers.
Among channels that operate exclusively on YouTube Shorts, the highest finisher in this week’s U.S. Top 50 is YoesIan. The short-form hub stars a young boy and his favorite monster, who star together in videos that straddle the line between funny and cute. YoesIan’s winning combo brought in 337 million views during the week that was. That was the third-highest total among U.S.-based channels. YoesIan was the only channel among the U.S. top five that gained traffic week-over-week; it experienced an uptick of 6%.
The other U.S.-based channel that got at least 300 million views during the first week of December is Kids Diana Show. The family vlog, which is led by the titular Ukrainian-born child, tallied 303.5 million weekly views. Though that was slightly less traffic than Kids Diana Show’s previous seven-day sum, it was still a big enough total to trigger a three-spot jump. Kids Diana finished seventh in the U.S. Top 50 a week ago but is up to fourth after our latest count.
ViralHog rounds out this week’s U.S. top five. The content aggregator, which gets millions of videos each week by reuploading popular short-form videos, continued its hot streak with 282.7 million weekly views.
Top Gainers
At age 45, C.M. Punk is reminding wrestling fans that he’s one of the biggest stars the Squared Circle has ever seen. His recent return to the WWE circuit pulled in more than 71 million views across all platforms, and a big chunk of that traffic came on YouTube.
Punk’s return to the WWE came after the termination of his contract with the rival promotion All Elite Wrestling (AEW). The Chicago native split up with AEW in September 2023 and reentered the WWE ring during an event in his hometown on November 25. According to witnesses, Punk’s appearance at WarGames produced “one of the loudest crowd pops of all time.”
The YouTube traffic resulting from that moment was similarly astounding. One video of Punk’s return has hauled in more than 6.3 million views since it was posted on the 25th. If you weren’t aware of the wrestler’s stardom before now, just listen to that audience.
C.M. Punk isn’t the only performer who shows up on the WWE circuit, but his presence helped push the wrestling promotion’s YouTube channel to one of its best weeks of the year. The primary WWE hub raked in 186.3 million weekly views during our most recent seven-day measurement period. That was good for a 70% week-over-week uptick that moved the WWE channel from 42nd place up to 16th.
The WWE is no stranger to that sort of YouTube success. It now has 80.2 billion lifetime views on its primary hub, which counts 98.3 million subscribers. Among the channels in this week’s U.S. Top 50, both of those numbers rank in the top five.
Punk will make another appearance during the December 8th episode of SmackDown. It would be hard for him to repeat his 434-day reign as WWE champion, but he’s definitely going to bring in a lot more YouTube traffic for the entertainment company he works with.
Channel Distribution
This week, there are 39 YouTube Shorts channels in the U.S. Top 50.
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