Theorist Media is headed to TV.
MatPat and Stephanie Patrick‘s long-running YouTube production studio–which was acquired by new startup Lunar X almost a year ago–has signed a deal with FilmRise that will bring content from Game Theory, Film Theory, Food Theory, and Style Theory to various FAST, AVOD, SVOD, and pay TV channels.
The deal is part of Brooklyn-based FilmRise’s creator partner program, under which it also has deals with YouTubers like Sam and Colby, UnspeakablePlays, PrestonGamez, LazarBeam, jschlatt, I did a thing, and TheWhyFiles.
Once a deal is signed, FilmRise takes creators’ established YouTube content libraries and repackages the videos in a TV-friendly format.
It plans to distribute Theorist Media’s content to all of its English-speaking territories, including the U.S., U.K., Ireland, Australia, and New Zealand.
“Acquiring the Theorist Inc. libraries marks a significant milestone in our journey towards becoming the premier distributor in the Digital Creator universe,” Max Einhorn, FilmRise’s SVP of Acquisitions and Co-Productions, said in a statement. “By embracing their exceptional creativity and captivating content we are also strengthening our reputation as the go-to destination for distributing groundbreaking and cutting-edge digital entertainment to streaming platforms worldwide.”
Theorist’s channels together have more than 40 million subscribers. Its newest one, Style Theory, was introduced after the studio’s acquisition by Lunar X, and has grown to nearly 2.5 million subscribers in nine months.
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