[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
As YouTube Shorts booms, channels that collect popular short-form uploads are moving up our Tubefilter charts. Two of the top five channels in the latest U.S. Top 50 have struck paydirt by adding their touches to other peoples’ videos.
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What’s even more surprising is that the #1 channel in the chart is famous for something other than short-form content aggregation.
Chart Toppers
Jason Derulo is ridin’ solo at the front of our U.S. Top 50. The pop star hasn’t hit #1 on the Billboard charts in three years, but he’s sitting at #1 in our ranking after collecting 570.8 million weekly views. Derulo has put out some new music videos over the summer, but those clips don’t exactly explain his rapid rise on YouTube. He’s using his fresh tracks as soundtracks for viral shorts from around the web, and that strategy is working like a charm. Even though it’s been eight years since his last studio album, he’s still a household name — and YouTube Shorts is one reason why.
CoComelon – Nursery Rhymes rode a solid viewership uptick to a second-place finish in the U.S. Top 50. The kid-friendly channel, which is based in the U.S. but owned by U.K.-based media company Moonbug, collected 559.2 million views during the week that was. That’s a fairly pedestrian total for a channel that once got a billion YouTube views in a single week, but CoComelon has been one of the steadiest chart performers of the year and now has 165 million subscribers on its primary YouTube home.
MrBeast pulled in 434.9 million weekly views to wind up in third place in the U.S. Top 50. The multiformat YouTube star now has 31.7 billion lifetime views on his primary YouTube channel, but his most impressive stat of the year has been his subscriber growth. His 182 million subs lead all U.S.-based hubs, and based on his recent comments, he’s gunning for the world record, too.
Speaking of notable trends from the past few months, DaFuq?Boom!? is still hovering in the U.S. top five. The channel that brought the skibidi toilet meme to the world snagged yet another fourth-place finish after scooping up 418 million weekly views. Skibidi toilet, which features long-necked heads in toilets, is a cultural touchstone for the ascendant Generation Alpha. Like it or not, it may very well be the future of YouTube.
ViralHog rounds out this week’s U.S. top five. Like Jason Derulo, this channel is succeeding by aggregative viral clips from across the short-form world. It counted 416.5 million weekly views during the first full week of September.
Top Gainers
Want to know why YouTube is so eager to bring casual games to its platform? Look no further than DroidGameplaysTV.
Most of the gaming channels that place in our U.S. Top 50 feature the most popular sandbox engines in the world, including Minecraft, Roblox, and BeamNG. Droid is a little different. Its specialty is weird mobile games — presumably ones that are available on Android devices. If you’ve ever wanted to feed virtual babies or create the world’s longest Slinky, you’ll want to check out some of the endless runners that show up on this channel.
By analyzing Droid’s approach to gameplay videos, we can understand what makes mobile games compelling for the Shorts audience. They typically feature a tall orientation, which fits well into YouTube’s vertical video format. The odd design of these levels tickles the weird side of YouTube, and the casual nature of the games allows them to appeal to the platform’s youngest viewers.
When you add that all up, you get 112.2 million weekly views for DroidGameplaysTV. That was just enough traffic to sneak into the U.S. Top 50. Droid occupied the very last spot during the first full week of September. This gaming hub is still relatively young, with about 2.2 billion lifetime views, so it has the potential to grow into a beloved content destination for fans of endless runners.
Channel Distribution
This week, there are 37 YouTube Shorts channels in the U.S. Top 50.
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