[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Compared to last week, when 43 of the channels in the U.S. Top 50 operated primarily on YouTube Shorts, this week’s field likes to go long.
Subscribe for daily Tubefilter Top Stories
Even without a huge number of wacky short-form hubs in the chart, there are still some surprises. Several notable pop musicians found wildly different paths to the Top 50.
Chart Toppers
MaviGadget has secured its second straight #1 finish in the U.S. Top 50. The short-form channel actually lost 14% of its viewership week over week, but that drop wasn’t big enough for any other contenders to catch it. By picking up 528.8 million weekly views, the top machinery-focused channel on YouTube Shorts retained its U.S. supremacy and approached eight billion lifetime views in all. If only there was a gizmo that could automatically generate YouTube views — maybe then some other channels would catch MaviGadget.
DaFuq!?Boom! is #2 in the U.S. Top 50. The channel that brought the Skibidi Toilet meme to the masses was in first place in this ranking before MaviGadget eclipsed it a week ago. Even though DaFuq!?Boom! now has to settle for runner-up status, it’s still banking millions of YouTube views at the time. With 471.8 million weekly views, the channel also known as blugray is closing in on eight billion lifetime views, just like MaviGadget.
Another channel that has led the U.S. Top 50 this year is sitting in third place in our most recent ranking. CoComelon – Nursery Rhymes has spent more weeks at #1 than any other U.S.-based channel, but it has dropped down a few spots as short-form standouts have reigned supreme. In our latest count, CoComelon registered 450.5 million weekly views, which was a 17% higher sum than the one it totaled seven days prior. With its kid-friendly content, this brightly-colored channel is close to moving up.
MrBeast ranked fourth in the latest U.S. Top 50. It’s yet another feather in the cap of Jimmy Donaldson, who is the most-subscribed individual creator on YouTube and the highest-ranking individual creator in this chart. By releasing a video inspired by BeamNG (which we discussed in this space last week), Donaldson was able to cobble together 416.3 million weekly views on his primary hub.
ViralHog rounds out this week’s U.S. top five. The short-form content aggregator amassed 384.8 million views during the week that was.
Top Gainers
The release of the latest Taylor’s Version vaulted Taylor Swift back into our U.S. Top 50 in 25th place. Further down the chart, another pop star cracked the ranking, and his YouTube strategy looks a little bit different. So you want to know that performer’s name?
The man known for mellifluously singing his own name is using his YouTube channel to promote his new single. A few weeks after its release, the official music video for “Glad U Came” is nearing one million views. That’s only a fraction of the YouTube traffic Derulo collected during the second week of June.
The secret to his success is Shorts. YouTube’s TikTok competitor has become a powerful tool for Top 40 artists, but Derulo isn’t exactly promoting clips that use his songs. Instead, he’s looking for the most-watched content on Shorts and boosting that instead.
Derulo hyped “Glad U Came” by connecting it to the Australian sports group How Ridiculous. He has utilized Adrian Bliss’ signature format and met up with Korean star Ox Zung. Even his most-watched Short, a joke about ill-fitting costumes, is an attempt to appeal to the Shorts audience and its love of pop culture characters.
These clips helped Derulo promote his new single and grow his entire YouTube operation. Over seven days, he added 118 million weekly views, which pushed him from 119th place up to 47th in the U.S. Top 50. His traffic totaled a 21% week-over-week increase, and he now reaches 18 million subscribers.
So that’s the power of YouTube Shorts. Even a star like Jason Derulo is turning into a serial reposter — and it’s working.
Channel Distribution
This week, there are 39 YouTube Shorts channels in the U.S. Top 50.
Gospel Stats provides transparent social media stats you can trust. For more information visit GospelStats.com.
