Khaby Lame is following a trend set by several other big-name creators. The TikTok star has joined MrBeast and Jake Paul by becoming a playable character in a video game. In Lame’s case, he’s dropping into Fortnite with an unlockable avatar inspired by his likeness.
Players can access the Khaby Lame skin through the Battle Pass system operated by Fortnite developer Epic Games. After unlocking the cosmetic item, players can don their Khaby Lame disguises to attempt a heist event dubbed “Last Resort.”
Lame’s addition to the Fortnite universe is part of the game’s “icon series,” which also includes playable characters inspired by streamers like Ninja and TheGrefg. As the Italian TikTok star prepared to join that illustrious group, he worked closely with Epic Games to ensure that his avatar adopted his mannerisms. His silent reactions to ridiculous TikTok videos have made him the most-followed creator on the platform.
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@khaby.lame My friend, maybe look around first? 🤲 #FortniteLastResort #Pubblicita #Ad ♬ suono originale – Khabane lame
In an interview with Variety, Lame described himself as a longtime Fortnite fan. When Epic Games offered to enshrine him as part of the icon series, he eagerly agreed. “I have to say that working with the Fortnite team was great,” Lame told Variety. “It was important to me to have full input on my character’s outfits, look, and role.”
Epic Games’ efforts to court big-name influencers is part of its plan to become a haven for creators. The developer wants Fortnite to rival Roblox as a sandbox tool, and it has encouraged in-game creativity by establishing a user-friendly payout structure. As part of what it calls “Creator Economy 2.0,” Epic plans to pay out 40% of revenue to players who develop their own locations and minigames.
Lame is probably too busy to take Epic up on that offer. Though he has captivated TikTok audiences, his ultimate goal is a career in Hollywood. He introduced himself to big screen bigwigs when he directed a short film that premiered during Sicily’s Taormina Film Festival.
