YouTube’s latest Sunday Ticket promo stars MrBeast—and 1,000 QR codes

YouTube has introduced its splashiest Sunday Ticket promo yet–with MrBeast as quarterback.

For the next two days, there will be 1,000 QR codes hidden in two places: within some of the 748 videos uploaded to MrBeast’s channel, and within some of the 2022 NFL season highlights on YouTube’s official channel.

The first person to find and scan all 1,000 QR codes will be “eligible to win an NFL Sunday Ticket subscription for the 2023 NFL season,” per the contest’s rules. Sunday Ticket isn’t cheap: that prize is worth around $400.

Everyone who manages to find all 1,000 QR codes will also be entered to win “the Ultimate Sunday Golden Ticket,” aka an all-inclusive weekend trip to Super Bowl LVIII in Las Vegas on Feb. 11, 2024.

YouTube’s been going hard on Sunday Ticket promo–which is unsurprising, considering it’s reportedly paying the NFL between $2 and $2.5 billion per year for the rights.

For those not familiar, Sunday Ticket includes all out-of-market Sunday afternoon games from the regular NFL season, beginning Sept. 10. People who subscribe will be able to watch it on both desktop/mobile and on TV screens. (We’re betting YouTube really, really hopes people watch it on TV screens.)

It looks like this won’t be the last Sunday Ticket creator team-up, either. Per Variety, YouTube says it’s tapping other creators who “will bring fans closer to all the NFL action, excitement and experience in ways totally unique to YouTube.”