Netflix, Max, Peacock take top spots in YouTube’s annual ad leaderboard

By 06/06/2023
Netflix, Max, Peacock take top spots in YouTube’s annual ad leaderboard

One thing is clear from YouTube‘s latest ad leaderboard: Over the last 12 months, streaming services have put out some banger ads.

Each year, just in time for CannesInternational Festival of Creativity honoring top advertisers, YouTube releases a list of most-viewed advertisements across its platform. This year (June 2022-May 2023), Netflix took the No. 1 spot with a Wednesday ad that’s snatched up 38 million views to date.


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HBO Max (er, just Max now, for some reason) also made the list. Its first full-length trailer for much-anticipated video game adaptation The Last of Us is in fourth place with 24 million views to date.

And slot No. 9 goes to Peacock, with the first-ever YouTube Short to make the list. Its 19-second ad featuring Kevin Hart taking shots at Mark Wahlberg‘s age got more than 8 million views in the measurement period.

Some usual suspects also made the leaderboard: Apple, with 26 million views for its ad introducing the iPhone 14 Pro; Samsung, with 23 million views for its Galaxy S23 Ultra ad; and Burger King with 9.3 million for its “Whopper Whopper” commercial from November 2022.

You can see this year’s complete list below.

1. Netflix – Wednesday Releases Thing in New York

2. Telecom Egypt – WE Summer Campaign 2022 – Akram Hosny

3. Apple – Introducing iPhone 14 Pro

4. Max – The Last of Us | Official Trailer

5. Qatar Airways – C.H.A.M.P.I.O.N.S – Qatar Airways official FIFA World Cup song featuring DJ Rodge and Cheb Khaled

6. Samsung – Galaxy S23 Ultra: Official Introduction Film

7. Orange Egypt – Orange Egypt World Cup 2022 campaign – Crazy about Football

8. Bulgari – Bulgari Unexpected Wonders – a movie by Paolo Sorrentino

9. Peacock – Kevin Hart can’t stop attacking ‘old’ celebrities #shorts

10. Burger King – Whopper Whopper (Extended)

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